NewswireTODAY - /newswire/ - Denver, CO, United States, 2011/09/28 - Sallie Burnett, President of Customer Insight Group, presented a top-level lecture on CRM best practices to graduate students at the CU Denver Business School - CustomerInsightGroup.com.

Sallie Burnett, President of Customer Insight Group, a leading strategic marketing consulting firm renowned for its ability to help companies engage, keep and grow profitable customers relationships, presented a top-level lecture on CRM best practices to graduate students at the CU Denver Business School on September 19.

Sallie provided students with real-world examples of customer engagement programs and then showed how when businesses understand customer behavior — what they buy, how they buy and what their needs are — then they can build programs that will ultimately result in greater share of wallet and longer-term customer loyalty. In addition to defining CRM for the students, Sallie illustrated how the more customer data that a business can share across all areas of the organization, then the more fine-tuned every area of business can be, from customer service to merchandising to inventory and more.

Students walked away from Sallie’s lecture with a better understanding of how to identify best customers and focus on their specific needs so that they can be even more profitable. Identifying these high-value customers is just the first step of CRM, keeping them loyal and growing their potential is the next set of challenges. In addition, using CRM to target new customers can help make acquisition efforts more efficient and effective. From acquisition to retention to growth, a smart CRM approach can make all the difference between resounding business success and mediocre performance.

About Customer Insight Group, Inc.

Customer Insight Group (customerinsightgroup.com) is a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: comprehensive loyalty audits, social media customer engagement programs and innovative loyalty programs.

Agency / Source: Customer Insight Group, Inc.

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