| |
NewswireTODAY - /newswire/ -
Knutsford, Cheshire, United Kingdom, 2006/10/16 - iBrochures produced by MIG, the multi-channel retail strategy and solutions business, have been further enhanced with the addition of a real ‘wow factor’ from the on-line reporting suite sitting behind their market-leading solution.
|
| |
|
| |
Your Banner Ad Here instead - Showing along with ALL Articles covering E-Business B2B / B2C Announcements
Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!
|
| |
The “WOW” (literally ‘who or what’) reporting solution has been developed over the last 2 years and is now contained within the iPublisher Platform control panel. The client can themselves switch iBrochures on or off to launch and end campaigns and can view statistics showing the levels of views and click thru’s by page or spread to measure, for example, the effectiveness of alternate layouts.
The shopping bag statistics can also be viewed to show the value of business obtained from the iBrochure and the data can be dynamically viewed by page, product, promotion code or even by email address.
“The first thing our clients spot when they see the WOW stats is the opportunity to clear discounted products to people who selected them at full price but then didn’t purchase. There are a number of people who select a product and then don’t include it in their final purchase, usually because they select so many other things into their shopping bag. This is just one application of the stats but another is to start to segment customers by area of interest which then moves towards the next level - the personal iBrochure or catalogue!” said Stephen Sumner, Director of Product Development.
“We are first and foremost a Data Business,” he added. “In every solution we try to establish a data gathering element that allows us and our clients to add intelligence to their marketing. My colleague Conrad Morris comes from the travel and leisure industry which has widely adopted the use of on-line brochures for a variety of reasons but now they can really report on and manage the content of those brochures as they will know exactly ‘who or what’ has been viewed – WOW!”
An example of the reporting tool can be viewed on MIG’s website.
|
| |
 |
| |
Your Banner Ad Here instead - Showing along with ALL Articles covering E-Business B2B / B2C Announcements
Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!
|
| |
Agency / Source: The Marketing Innovation Group
|
| |
|
| |
Availability: All Regions (Including Int'l)
|
| |
Traffic Booster: [/] Quick NewswireToday Visibility Checker
|
| |
Distribution / Indexing: [+]
|
| |
|
| |
# # #
|
| |
|
| |
|
| |
Your Banner Ad showing on ALL
E-Business B2B / B2C articles,
CATCH Visitors via Your Competitors Announcements!
Company website links NOT available to basic submissions |
|
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source. |
| |
|
| |
For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
| |
Contact: Conrad Morris - M-I-G.com
+44(0)15 6565 3000  conrad.morris[.]m-i-g.com
|
