NewswireTODAY - /newswire/ - Knutsford, Cheshire, United Kingdom, 2006/10/14 - MIG the multi-channel retail strategy and solutions business has launched its latest innovation, the ‘shopping bag’, as part of the most recent release of its iBrochure solution.

The shopping bag works in conjunction with an online reporting platform that enables the owner of an iBrochure to log-in and view the value, volume and source of sales orders. The shopping bag facility allows the customer to browse the catalogue and select items as they turn the pages. They can view the contents of their bag at any time and when ready to purchase, switch to the ‘check-out’ on the client website. It removes the necessity of inefficient switching between brochure and website seen with many other solutions, resulting in an increase in average order value of at least 25%. The iBrochure solution has also been proven to significantly improve conversion to sale. It has additionally benefited clients by holding browsing sessions within the iBrochure and MIG’s servers thereby maintaining the efficiency of already overworked transactional websites - which is anticipated to be a problem once again this Christmas.

The solution is part of a number of ‘Intelligent Marketing tools’ developed by MIG to meet the needs of Multi-channel and on-line businesses and has been available as an additional function since it first appeared last year for JD Williams.

"The iBrochures we commissioned had an immediate and positive effect on our sales. We couldn't be more happy with the results!" said the Pier’s Gavin Barrett, one of the many retailers switching to the solution this year. He also added “It had been built in record time and had amazed the team that it had taken days compared to weeks for the previous solution”.

Stephen Sumner, Product Development Director, said: “My colleague Rob Bielby and I are client side ex-retailers and we know the value of browsing a physical and virtual store to achieve additional sales. We often apply our retail knowledge and experience to on-line solutions; too often web solutions are technically driven without shopping or novice navigation in mind. Successful solutions have to be intuitive. If you have to teach people how to shop your site first then guess what, you are missing out!” He added, “B2B stationery to furniture business Viking Direct has recently used the shopping bag concept but in their case it is a ‘pallet’ with product colour and style options built in. This iBrochure was produced as a mini-CD as part of a programme to ‘migrate’ orders on-line”.

There is a significant development path planned for each of the Intelligent Marketing ® solutions and new additions are being released in the coming weeks and months.

Agency / Source: The Marketing Innovation Group

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