Taiwan’s Chunghwa Yellow Pages, Shanghai Bell Atlantic Yellow Pages, PCCW, and Directel Macau jointly announced in Taipei the signing of a ground-breaking cross-strait Memorandum of Understanding (MoU) to form a strategic alliance to promote Yellow Pages business in the Greater China region.
Cooperation among the telecom services providers under the MoU will establish the world’s leading cross-border telecom and media platform for businesses.
Mr. Chang Shaio-tung, President of Chunghwa Telecom, said,“The alliance will link together the most comprehensive databases, as well as their unique distribution channels, of the four places, thereby forming an effective cross-strait business and media platform through which companies may distribute their messages and create business opportunities.”
The four companies reached a consensus in February to promote their Yellow Pages strategic cooperation in the Asia-Pacific region. As part of their initiative, they will jointly launch Yellow Pages service via different media platforms, and host Chinese forums to facilitate industry exchanges.
Mr. Zhan Mao-yin, President of China Telecom Group Yellow Pages Information, a shareholder of Shanghai Bell Atlantic Yellow Pages, said,“The Yellow Pages information and media distribution will vigorously expand its content and coverage and become a powerful multi-platform, omnipresent brand.”
Mr. Chen Shyh-yung, Chairman of Chunghwa Yellow Pages (International), said,“In addition to the cross-strait economic and trade circles, we will further expand the alliance and actively explore business opportunities with our peers in the region.”
Mr. Ben Luk, Senior Vice President of Advertising and Interactive Services (SME Business Solutions), PCCW, said,“We are pleased to jointly promote the Yellow Pages market with the major service providers in the Greater China region. This ground-breaking alliance will offer Yellow Pages customers greater business opportunities, and enable business travelers and tourists to access business information more conveniently and therefore is a win-win solution to all.”
According to the MoU, the telecom services providers will launch the yptrade.com portal in the fourth quarter this year and a Business & Tourism Yellow Pages in Simplified Chinese, Traditional Chinese and English before the end of this year.
yptrade.com will combine business databases from Taiwan, Hong Kong, Shanghai and Macau, allowing users to search information about businesses in these places. Chunghwa Yellow Pages will be responsible for the overall planning of the Business & Tourism Yellow Pages, which will penetrate international/business hotels in Shanghai, Hong Kong and Taiwan with more than 150,000 rooms. It will be printed in Simplified Chinese, Traditional Chinese and English with a circulation of 150,000 copies – one of the most widely circulated publications focusing on businesses and tourism in these cities.
About Chunghwa Yellow Pages (International) Co., Ltd
Chunghwa Yellow Pages (International) is a wholly owned subsidiary of Chunghwa Telecom. Extending its significant track record in directory advertising and polishing, Chunghwa Yellow Pages is poised to bring buyers and sellers together in the most directory services. Our mission is to help consumers find what they want in the ways they want to find it, and to help businesses attract the customers they want when those customers are ready to buy.
As the official advertising agent and directory publisher of Chunghwa Telecom, we are the largest yellow pages publisher in Taiwan. Chunghwa Yellow Pages publishes and distributes 4.33 million copies of Yellow Pages, White Pages and English Yellow Pages each year.
We also provide directory service and advertising solutions via other media platforms, including Yellow Pages online (SuperhiPage, iyp.com.tw); Operator Assisted Yellow Pages(1288), Mobile Yellow Pages, Out of home Advertising and Bill Insert Advertising.
Building on a long history of trust and credibility, we will continue to deliver purchase-ready consumers to sellers via a broad spectrum of media platforms tailored to fit individual business needs.
About Shanghai Bell Atlantic Yellow Pages
Shanghai Bell Atlantic Yellow Pages Advertising Co., Ltd is the joint venture co-founded by China Telecom Group Yellow Pages Information Co., Ltd and once the world’s largest yellow pages publisher, Verizon Communications Inc.
We devote ourselves to helping businesses showcase their products and services within our print and online advertising platforms, utilizing one of the largest databases in China. In addition, we also present in-depth research and analysis of ROI (returns on investment) as well as effectiveness on yellow pages. Enhancing client’s business with advertising service is our continuous business mission.
About PCCW Limited
PCCW Limited (SEHK: 0008) is the holding company of HKT Group Holdings Limited (HKT), Hong Kong's premier telecommunications provider and a world-class player in Information and Communications Technologies. PCCW also holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited.
As the provider of Hong Kong's first quadruple-play experience, PCCW/HKT (pccw.com) offers a range of innovative media content and services across four platforms – fixed-line, broadband Internet access, TV and mobile. In addition, the Group meets the sophisticated needs of the local and international business community, while supporting network operators with cutting-edge technical services and handling large-scale IT outsourcing projects for public and private sector organizations.
About Directel Macau
Directel Macau (directel.com.mo) is the only truly multi-platform media company in Macau. In less than a decade the company has, with the advent of the internet and the explosive growth of the Macau economy, been transformed from a Yellow Pages-only focused company to a multi-product company.
Directly Macau Ltd. has been, under contract from CTM – Companhia de Telecomunicações de Macau, the local telecommunications company, publishing the official Macau Yellow Pages for the past 21 years.
We are also a leading publisher of tourism-related products and our publications include the Macau Tourist Guide, the Macau Tourist Map (in traditional Chinese), the Macau City Map (in simplified Chinese)