NewswireToday - /newswire/ -
Wimborne, Dorset, United Kingdom, 2011/07/18 - Brand, web and marketing communications specialist, RT Media, is the only agency in Dorset and the surrounding counties of Hampshire and Wiltshire, to be listed in a first-of-its-kind table from Recommended Agency Register (RAR), ranking #62 of 100.
Published for the first time in marketing industry media, ‘The Drum’ in June, and introduced as “a design review like you have never seen before”, the table aims to show that “design as a discipline is no longer the preserve of specialist design agencies”.
RT Media founder and Creative Director, Ross Thornley, explains: “Traditionally, design was seen and treated as a separate entity, and even with a certain reverence within the industry. For some time now, especially with the advent of digital media and the shift from traditional marketing channels to the exponential opportunities of the Internet, this has not been the case.
“As an agency which creates highly effective campaigns for our clients using a whole host of marketing channels, we welcome a ranking table that acknowledges design excellence within the context of all the other core disciplines we have mastered to make our business successful.
“We value the ability to cross-pollinate previously stand-alone skill sets to make our campaigns work for our clients and we place great importance on design excellence as a part of our overall offering. It is refreshing to see an important industry barometer such as RAR – the only agency intermediary service that bases its advice solely on the recommendations of clients - doing the same.”
RAR has been identifying the best agencies based on client feedback since 2004, with the research service moving online in late 2009. Since then, more than 6,000 ratings have been made by clients. RT Media (rtmedia.com) is already a RAR listed company and was a finalist in the awards for best in video production last year.
The table published in The Drum was created as the result of clients recommending agencies for their design excellence, despite not being specialist design agencies. Ross concludes: “While RT Media ranked #62 of 100, the table was set out in terms of size of operation in the absence of other parameters, since this was a ‘first-of-a-kind’ listing, and does not reflect the size or scope of the campaigns we are capable of on a local, regional, national or international scale.”