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As the global travel and tourism industry gears up for a comeback, plans to introduce innovative web and mobile products that will help destinations, hotels, restaurants and local business attract consumer spending. The experience will include a customized search path, innovative products, social and mobile applications and local experts who will provide insights into the best local vacation experiences. is billed as a lifestyle portal for those who vacation or live by the beach. It is focused on providing the most localized beach destination content online – a one-stop-shop for the millions of users each month who are looking for a specific type of beach, the perfect place to stay, the most efficient transportation options, activities and attractions geared to their interests with an overall feel for local culture.

Founder’s Steve Denker and Michael Esposito believe that while there are many sites that offer various aspects of beach vacation planning, there exists a large opportunity to provide users with a unique and customized experience. This includes pulling all of that information together and giving consumers a chance to explore beach destination options uninhibited. Following this they may refine their selections on their own or by consulting with local experts and friends. Through the experience, consumers can also review prices, select and book hotel accommodations or rental properties, review and choose transportation options and make reservations for dining and leisure activities.

Two of’s core products in driving local revenue include the Distributor Network and Exclusive Hotel Partners.

The Distributor Network utilizes local experts in beach destinations across the globe by providing their knowledge and expertise to users who are looking for detailed information and answers when planning a vacation. These “destination ambassadors” give users a hyper-local perspective and valuable information.

The Exclusive Hotel Partners include a limited number of hotels and resorts to be featured at each beach destination. Through a direct hotel reservation option, consumers are more likely to take immediate action and begin the reservation process of their vacation. At this point, the consumer mindset focuses on transportation, local events and activities, shopping and dining. Local revenue generation is underway.

A temporary splash page for is currently live, gathering E: addresses of interested users, awaiting the full site launch announcement. Denker is confident the extremely search engine optimization (SEO) relevant domain along with planned marketing and PR efforts will result in tremendous traffic and brand awareness within the first 30 days of launch.

“ is a lifestyle site, not a one-and-done vacation service,” said Denker, COO, “The content will be continuously updated creating the desire for users to frequently return to the site when planning, vacationing and living in beach destinations.”

Denker believes the brand has the capacity to become a synecdoche, like Kleenex, Coke and Xerox. The beach, in any online context will mean is slated to launch in early Fall 2011. The site is now accepting inaugural sponsors and advertisers. A limited number of partners will be available in each destination.

About, Inc.
Founded in 2010, the vision of is to be the most sought after travel site and mobile application, delivering superior content and innovative products. and are registered trademarks of, Inc. © 2011. All rights reserved. All other brands and trademarks mentioned in this press release are the property of their respective owners.

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