NewswireTODAY - /newswire/ - Braine-l'Alleud, Belgium, 2011/07/07 - Selligent, international vendor of conversion marketing and interactive CRM solutions, announced a partnership with Emakina, the interactive agency in Belgium.

Through this partnership, Emakina will combine its digital communications expertise with the Selligent Interactive Marketing solution. The collaboration will enable companies to benefit from targeted, consistent cross-channel communications in order to support their business development. The partnership is another example of the success of Selligent's partner recruitment program, designed specifically for marketing agencies.

Emakina specializes in strategic brand management and in developing digital applications. It designs interactive multi-channel and cross-channel communication campaigns and strategies both for major corporations as well as for European institutions. Faced with an increasingly complex communications environment, Emakina has chosen the Selligent Interactive Marketing solution. This solution improves the integration of different communications channels and stimulates consistent, relevant customer relations focused on a return on investment.

“Our partnership with Selligent will enable us to strengthen the quality of service provided to our customers. They are constantly demanding tighter integration between their Websites, online campaigns, and CRM tools. We are convinced of the benefits of combining Selligent Interactive Marketing with the solutions we already offer our customers,” said Sammy Colson, Managing Director of Emakina/Direct.

“We are delighted to unite Emakina's experience, creativity, reputation, and end-to-end digital communications offer with Selligent's interactive marketing solution. This alliance will enable businesses to increase their customer conversion rate and to accurately target their customer communications, even for the most complex and progressive digital marketing strategies. Emakina will harness the full potential of our solution in order to develop relevant strategies across all channels, for the benefit of their customers,” said Nicolas Van Vijnckt, Selligent Partner Manager Benelux.

This new partnership with an agency recognized in the market for its digital expertise further demonstrates the interest in the program for recruiting specialized marketing partners, launched by Selligent in 2010. Selligent (selligent.com) offers marketing agencies a flexible, modular model which takes into consideration their commitment capabilities and which is tailored to meet their requirements.

Agency / Source: Selligent SA

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