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NewswireTODAY - /newswire/ -
London, United Kingdom, 2011/06/20 - ‘Beer of Barcelona’ reveals ‘elBulli’ - latest in series of cinema ads.
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Leading premium Spanish beer brand Estrella Damm today reveals the latest in its series of sumptuous cinema ads, entitled ‘elBulli’.
Beautifully shot over nine days by award-winning director Isabel Coixet, the ‘elBulli’ clip stars upcoming Spanish actress, Elena Anaya and elBulli’s master of gastronomy and internationally renowned chef, Ferran Adrià. An edited 90-second version of the clip will appear across cinemas across the UK in August and forms part of UK distributor Wells & Young’s latest marketing campaign for the brand.
The legendary Spanish restaurant, which closes its doors on July 30 this year, features as the backdrop to the 3-minute clip. The script for ‘elBulli’ follows four young chefs in training at the legendary restaurant during an idyllic summer – the restaurant’s training academy is internationally renowned. It has the remarkable record of having former trainees featuring in 7 of the top 10 restaurants featured in ‘The World's 50 Best Restaurant Awards 2011’.
The clip soundtrack features "I Wish That I Could See You Soon" by US duo Herman Dune.
Estrella Damm’s previous films have become cult feel-good hits, racking up more than 2.5 million views on YouTube. Whilst UK cinemagoers will have to wait until August to see the edited clip, the full-length version is available to view here.
Available in the UK since 2007, Estrella Damm is available in bars and pubs across the UK and is growing internationally. Positioned in the UK as ‘The Beer of Barcelona’ and a perfect accompaniment to pioneering gastronomy, Wells & Young’s latest brand campaign also features experiential activity with the brand sponsoring the Taste of London food and drink festival in London’s Regent’s Park from 16 – 19th June. Visitors to the Estrella Damm stand will enjoy a selection of tapas created exclusively for the event by the Spanish chef Omar Allibhoy.
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