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NewswireTODAY - /newswire/ -
Knutsford, Cheshire, United Kingdom, 2006/10/05 - e-MSG the broadcast email and SMS web platform has been acquired by The Marketing Innovation Group as part of a deal providing e-MSG with the first re-seller licence for MIG’s iNewsletter solution.
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e-MSG, founded 3 years ago, has been working closely with MIG to become a fundamental part of their ‘solutions for marketing’ and has been the platform used to publish and promote the unique, patented iBrochure and iSurvey tools.
MIG’s iNewsletter solution (m-i-g.com), launched in June, has been designed to enable marketers to build, manage and analyze their own newsletters, delivered via the e-MSG platform. There is a growing market for on-line communications and the pre-sales intelligence it delivers. Many organizations, from charities to financial services, publishers to retailers need the added intelligence provided by the combination of the linked email platform and newsletter. “We’ve been surprised by the number and mix of businesses wanting our solution, some even for internal staff or stakeholder communications,” said Stephen Sumner Group Commercial Director at MIG. “We signed 2 major licences last month, there are several more in discussion, and our sales team have only just started to introduce it to our own client base. So watch this space for further news of who’s using our e-MSG platform.”
MIG Group Chief Executive Rob Bielby confirmed the business’s strategy is to complete the ‘Intelligent Marketing’ toolkit this year to provide a full end to end solution for marketing from data to delivery via the web. “The acquisition of e-MSG means we can now use our data tools to provide considerable added value to users of the platform. No longer will e-MSG be like other email platforms, providing a basic commodity with no added value. We have gained significant intelligence on customers and prospects by monitoring campaigns over time in much the same way as we do for direct mail and transaction information. We simply apply all of the techniques from our Customer Farming® process to communications as well as transactions to deliver impressive results.” e-MSG (e-msg.co.uk) customers will also have access to the full suite of MIG’s communication tools including iNews, iPublisher, and iSurvey, as well as their data analysis expertise.
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conrad.morris[.]m-i-g.co.uk 
