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Navarro Discount Pharmacy, the largest Hispanic-owned pharmacy chain in the U.S. and an MBF Healthcare portfolio company, has added e-commerce capabilities to its existing website Navarro.com allowing customers outside of south Florida, nationwide and internationally, to take advantage of the unique value proposition in their stores.
“The e-commerce capability allows us to better serve our loyal customers already familiar with the Navarro brand and its discount pricing and, in addition, reach out to the growing Hispanic population in the U.S., Central/South America, the Caribbean and internationally,” said Juan Ortiz, CFO of Navarro Discount Pharmacy. In addition to prescription management tools currently found on the website, Navarro.com now sells its broad product line across a variety of categories including fragrance, OTC, health, beauty, appliances, household, food and a large assortment of niche, hard-to-find Hispanic products.
By 2012, it is estimated that nearly 30 million US Hispanics will be online. Many of them will be native-born Hispanics rather than immigrants. Proud of their Hispanic origins, these Latinos are in search of products familiar to them from their countries of origin such as food, tea, nectars and cola, soap, cleaners and entertainment such as domino tables and cards. Over the years, Navarro had received repeated requests to ship its products in the US to New York, Texas, California and as far west as Alaska.
Future enhancements to Navarro.com scheduled to rollout in the fall include an interactive Social Media Retail Forum, video and rich media content on family and health related topics plus product reviews. "Navarro Discount Pharmacy has been a pioneer in Miami in the Hispanic community for over 50 years,” said Emilio Yepez, Director of Ecommerce, Navarro Discount Pharmacy. “Once again, we have emerged as a pioneer online by offering an extensive array of products not found elsewhere targeted to Hispanics of all ethnic backgrounds and ages.” Online orders are processed immediately through Navarro’s fulfillment center in Miami. Navarro.com accepts all major credit cards and free shipping is available for online orders of $50 or more.
Headquartered in Miami, Navarro Discount Pharmacy (navarro.com) was founded in Havana, Cuba in 1940 and opened its first store in the U.S. in 1961. With 28 existing store locations, and three under construction, Navarro is the largest Hispanic-owned drugstore chain in the U.S. As a community pharmacy, the stores cater to Hispanic and ethnic markets and further differentiate themselves by offering many products and services that are not found in traditional drugstores such as wireless phones, designer fragrances, a large assortment of OTC and vitamins/supplements and in-store health screenings as part their Wellness Wednesday program.
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