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NewswireTODAY - /newswire/ -
Colleyville, TX, United States, 2011/05/16 - Dale R. Schmeltzle, the founder of CFO America, LLC announced the release of his new book, Highly Visible Marketing - 115 Low-cost Ways to Avoid Market Obscurity - CFOAmerica.biz.
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The book is a practical "how to" guide to effective marketing opportunities in today's age of instant communications. It was written specifically for small businesses, those lacking both marketing experience and a staff with adequate resources to support a dedicated marketing function. It is available through Amazon.com or its publishing subsidiary, CreateSpace.com/.
Mr. Schmeltzle, a CPA, was asked why someone with formal training in finance and accounting would write a book on small business marketing. "I wrote Highly Visible Marketing in response to a new groundswell of hard-working men and women who were forced to become entrepreneurs when recent economic conditions displaced them from their lives in corporate America. I am talking about factory workers, contractors, engineers, sales people, artisans, computer technicians and teachers, just to name a few. Unfortunately, they are not marketing specialists or accountants. Yet to be successful as a small business owner, they must possess this essential knowledge, or have access to someone who does." Schmeltzle went on to say,"By combining my financial and business operations background, I was able to write a book specifically intended for an audience without extensive business experience. I am excited that approximately two-thirds of the ideas can be implemented without any out-of-pocket expenses, only the cost of your own time. Most will be less than $100, and none should exceed a 3-figure investment."
CFO America (cfoamerica.net) is dedicated to helping small business owners define, implement and monitor the strategic and tactical elements necessary to achieve long-term operational and financial success. They provide fractional or part-time CFO and executive management expertise not available on an in-house basis.
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