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NewswireTODAY - /newswire/ -
Austin, TX, United States, 2011/05/13 - No other video company will come up with this because they are not interested in marketing results, they are usually just video order-takers - LiveOnPage.com.
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The use of landing pages, microsites, PURLs (personalized URLs) has grown in recent years. Companies use these small focused sites to convert visitors to leads in a narrow and defined vertical market. The traffic delivered to the site is always narrowly defined around a qualified interest in the topic of the site. This approach is very effective but often cost and time prohibitive. There is also the issue of the landing page looking like a “landing page” and not a site offering a legitimate product or service.
The ideal stage to present a message to a client is of course the home page of the main company website. This is comparable to the reception area of the company’s corporate headquarters. There is a reason this area is planned and designed to create a certain impact. There is a reason you don’t ask prospective clients to meet you at the back door of the building and walk them in through some back office.
A video spokesperson company has created a very sophisticated high impact solution to this problem. Scott Martin, CEO of Live On Page explains,“Our clients usually bring traffic to their websites with sponsored links in Google, Yahoo and Bing. We developed a mechanism to allow the various ads to toggle on specific videos on the very same home page.” The team at Live On Page call this ad-loading and it uses a feature that is only possible when video is controlled from a server outside of the client’s own webhost. Since the video that plays on the home page is not hard-coded in the html of the page, variables can be passed backwards into the Live On Page server to control which video plays in the milliseconds after a viewer comes to a home page.
Dr Joe Schaefer created the initial design of this function at Live On Page and he commented,“From the beginning, I knew that the real power of web spokesperson was to confirm to the visitor that they were at the right place to get the information or service they needed. Ad-Loading allowed us to communicate the exact keywords they had just searched for and say them in the first sentence of the video script.” It turns out that most of these web spokesperson companies deliver a “hard-coded” version of the player to the client. This is installed in the home page and is set to play only one video, in one location, with a single click through action.
Scott Martin explains,“With ad-loading, we can make any number of videos play. Each one has its own cookie behaviors, play positions, graphic overlays, and finally, when the visitor clicks on the video, it can take them to another page and pass a code to also make a very unique video spokesperson play on that page. This creates a unique pipeline through the site with videos specific to the topic the person searched for to get there.” Thus far, ad-loading is entirely unique to the Live On Page video software service. Dr. Schaefer comments,“No other video company will come up with this because they are not interested in marketing results, they are usually just video order-takers.”
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