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NewswireTODAY - /newswire/ -
Parsippany, NJ, United States, 2011/05/11 - Fresh off the successful launch of the real estate industry’s first iAd for iPad, Coldwell Banker Real Estate sets the industry standard again by launching a new iAd for iPhone and iPod touch.
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Additionally, the new Coldwell Banker iAd marks the 100th campaign launched by Apple’s new mobile advertising platform in under a year.
With the new Coldwell Banker iAd, users can search for their dream home on their iPhone or iPod touch, scrolling through visually driven search features to find specific homes matching their criteria. The search begins with a home screen that allows users to choose desired home features like number of bedrooms and bathrooms. Then, after users set additional search fields like desired price range and ZIP code, search results are immediately displayed across the screen with images of available homes that are custom-tailored to individual seekers. Once they identify the perfect home, users can directly call the home’s listing agent with a single tap of the screen.
“We know that mobile marketing is critical to the future of our consumer engagement,” said Michael Fischer, chief marketing officer for Coldwell Banker Real Estate. “The iAd platform allows us to engage with consumers like no other mobile advertisement can. We go way beyond banner ads and search terms to offer an informative and entertaining custom home search tool. With iAd, Coldwell Banker Real Estate essentially becomes a part of the users’ app experience.”
Fischer cited the success of the Coldwell Banker iAd for the iPad, which launched in late March:
• Average of 11 pages viewed per visit;
• Average user engagement time of more than one minute;
• Tap rates five times higher than the average online banner ad click-through rates;
• Conversion rates four times higher than online display and search ads.
The iAd is a unique advertising unit only available through Apple's iOs. It allows advertisers to turn a mobile ad into an "app within an app" by serving up a unique functionality and experience within the app the ad is running on.
Related Articles:
• Coldwell Banker Receives 2011 Webby Award;
• Coldwell Banker Launches First Real Estate iAd for iPad;
• New Coldwell Banker App for iPad Puts Video on Center Stage;
• Coldwell Banker University Launches Online Learning Portal;
• Coldwell Banker Unveils New Spring Marketing Campaign.
About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker (coldwellbanker.com) is the oldest national real estate brand in the United States and today has a network of nearly 90,000 sales agents working in approximately 3,300 offices in 49 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to augment its website for smart phones, the first to create an iPhone application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Coldwell Banker Real Estate LLC will never sell or provide information to a third party without your prior consent.
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