madvertise, one of Europe’s leading networks for mobile advertising, is making it easier for developers to earn money on the platform by releasing its two SDKs (Software Developer Kits) for iOS and Android as open-source projects in hopes to encourage developers to help write and develop code so that banner ads can be more easily integrated into apps.
The two SDKS released by madvertise on an open-source basis for Android and iOS can now be downloaded from github.com. They come with a suitable library which developers can include in their apps and which keeps space free for in-app advertising. Summing up this important move, madvertise CIO and co-founder Thomas Hille said,“Opening up our code is intended to provide additional monetising opportunities for both applications and mobile websites. We also hope it will help address developer’s individual requirements, and continue our mission of transparency in the market.”
A fast growing company, madvertise has recently opened a new office in London. With a strong focus on agencies and direct clients, Zilch, will also be responsible for business development and the development of new advertising products for the international market. With an impressive job history, including Country Manager UK at Zilch interactive media and a role at T-Online Portal Marketing, where he developed the first major paid-content strategies, Zilch is an impressive addition to the madvertise team. “Stefan Zilch has a keen sense of the needs of advertisers, as evidenced by his past roles,” said Carsten Frien, CEO of madvertise. “Added to this, his proven product expertise and international experience, will be invaluable in the continued international growth of madvertise."
Founded in 2008, madvertise (madvertise.de) is one of the largest and fastest growing pan-European mobile advertising marketplaces. Aimed at a cross-platform of advertisers, publishers and app developers, madvertise creates a fast, efficient and transparent connection between its user base, enabling advertisers to target a chosen audience, whilst allowing developers and publishers to monetise their reach. madvertise prides itself on its state of the art technology, constantly enhancing it’s offering with new features, all of which are developed in house. Founded by Carsten Frien, Pan Katsukis, Martin Karlsch, Thomas Hille and Team Europe Ventures, madvertise Mobile Advertising GmbH is backed by Earlybird Venture Capital and Team Europe Ventures.