Promoted by the rapid progress of fixed assets investment and real estate development in China, the excavator industry has taken on high-speed growth in recent years, with the output climbing to 192,811 in 2010 from 34,722 in 2005 and the sales volume rising from 28,812 to 165,804.
With the synergy of the booming excavator demand fueled by growing fixed assets investment, the consumers’ recognition of excavator’s performance and the prosperity of excavator leasing market, as well as the emerging effect of substituting excavator for loader (the possession quantity proportion of excavator to loader advanced to 0.68:1 in 2009 from 0.57:1 in 2006), the output and sales volume of excavator in China expanded in the past 6 years.
Based on an analysis of excavator industry environment, this report probes deeply into the supply & demand and competition pattern of excavator market.
In regard to brand competition, Chinese excavator market is monopolized by foreign brands with the market share of 71.7% in 2010; hereinto, Japanese and South Korean brands enjoyed the total share of 60.1%. The domestic brands represented by SANY Heavy Industry and Guangxi Yuchai Heavy Industry Company Limited (YUCHAI) have expanded the market share via a breakthrough in the small-sized excavator sector ever since 2005, and the market share climbed to 28.3% in 2010, up 8.4 percentage points against 2005.
As for product competition, caterpillar excavating machine still dominated the market in 2010 with the market share exceeding 95%. Meanwhile, the sales volume of 6-10 ton and 21-22 ton excavators maintained the high level.
In addition, this report casts light on 15 key enterprises, including 7 domestic enterprises and 8 foreign enterprises in China.
In 2010, there were seven enterprises whose excavator sales volume surpassed 10 thousand in China, i.e. Komatsu, Doosan, Hyundai, Hitachi, KOBELCO, SANY Heavy Industry, and Caterpillar; SANY Heavy Industry was the only domestic brand among them, and ranked the 6th with a sales volume of 14,154 throughout the year. YUCHAI, LiuGong, and FOTON LOVOL International Heavy Industry Co., Ltd. (FOTON LOVOL H.I.) all boasted an annual sales volume of over 5,000.
In 2011, the first year of China’s “12th Five-Year Plan”, Chinese Government will continue to increase the efforts in such projects as road, railway, municipal construction, and low-income housing, so the sales volume of excavators throughout the year is predicted to witness the YoY growth of 15% to 190 thousand or so. However, the Japan earthquake has exerted negative influence on the import of hydraulic parts, the core components of excavator, and subject to various factors like the potential overcapacity, the development of excavator industry will encounter certain risks.