NewswireTODAY - /newswire/ - Amstelveen, Netherlands, 2011/05/03 - Selligent, announced that Bookit, the leading Dutch provider of short vacations and weekend trips and particularly known for its Website Weekendjeweg.nl, had selected Selligent Interactive Marketing.

Selligent, international vendor of conversion marketing and interactive CRM solutions, announced that Bookit, the leading Dutch provider of short vacations and weekend trips and particularly known for its Website Weekendjeweg.nl, had selected Selligent Interactive Marketing to optimise customer experience in an integrated and cross-channel manner, and to boost customer loyalty.

Weekendjeweg.nl was consistently elected best travel Website in 2004, 2006, 2007 and 2008 by Emerce. In addition to Weekendjeweg.nl, Bookit manages a series of other travel Websites, such as BungalowS.nl and Hotelletje.nl. As a travel specialist, the company considers itself primarily a service provider. As such, it places customer service at the top of its priorities. “For us, the customer experience is key. Behind all of these Websites, a dedicated team assists our customers to organise their trip and to resolve possible problems in order to guarantee a perfect break and gain their loyalty,” says Joop de Vries, Database Manager at Bookit.

“In order to offer our customers the best possible experience, we needed a solution capable of homing in our cross-channel strategy in an automatic, centralised, and personal manner, while offering the required flexibility to enable us to interact with customers and take their opinions and personal information into account,” says Joop de Vries. For this reason, Bookit naturally selected Selligent Interactive Marketing, Selligent’s solution for the management of cross-channel campaigns and interactive dialogues. Besides managing the distribution of personalized newsletters, Selligent Interactive Marketing (selligent.com) enables the online travel specialist to combine its E: program with various scenarios and other programs, including surveys, customer feedback, and a customer loyalty program. Weekendjeweg.nl and the other Websites can therefore focus on the customer in an integrated, cross-channel and relevant manner, thanks to data-driven interaction scenarios.

In order to reach a wider clientele and to better serve those people who are already customers of Weekendjeweg.nl and its other travel Websites, Bookit is already planning new developments, in the areas of mobile media and social networks.

About Weekendjeweg.nl / Bookit

Bookit (bookit.nl/en) is a short break specialist for hotels and holiday parks with market leading positions in the Netherlands.

Weekendjeweg.nl is the most well-known website, followed by BungalowS.nl. In 2004, 2006, 2007 and 2008 Weekendjeweg.nl has been elected best travel website.

Due to its attractive offers, modern techniques and a qualified staff, Bookit has been a healthy and profitable company for years.

Agency / Source: Selligent SA

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