NewswireTODAY - /newswire/ - Utrecht, Netherlands, 2011/04/07 - Selligent will present the latest version of Selligent Interactive Marketing, its interactive marketing suite, during “De Dagen 2011” which will take place in Utrecht on April 19-20.

Selligent, international vendor of conversion marketing and interactive CRM solutions, will present the latest version of Selligent Interactive Marketing, its interactive marketing suite, during “De Dagen 2011” which will take place in Utrecht on April 19-20. The leveraging of social media, mobile marketing, and the definition of target audience behavior represent the core innovations developed by Selligent in order to optimize cross-channel marketing campaigns and help marketers increase their conversion and loyalty development ratios.

Given consumers' increasing interest in social media, how can businesses integrate social media in their marketing strategies and transform online communities into active participants to help the company achieve its goals? What is the best way to use all channels as part of an integrated strategy, while retaining consistency and brand integrity? These are some of the marketing challenges faced by companies and for which Selligent and its partners will present solutions during the exhibition, notably during two conferences:

Tuesday, April 19, 13.40: “email and Facebook, are you attending? Yes – No – Maybe”, by Daantje Groenen, Online Strategist Rapid Sugar*

Wednesday, April 20, 11.50: Pieter Stroop, Director Business Development DM Interface, proposes an interactive quiz about campaign management*

On this occasion Selligent (selligent.com) will present on its booth the new version of its Selligent Interactive Marketing suite, developed to address the challenges enterprise face in these areas. Selligent has reinforced features for increasing buzz as well as for analyzing and leveraging information about marketing departments' target groups, in order to enable businesses to increase the viral effect of their marketing campaigns and to optimize customer experience and value. Furthermore, Selligent Interactive Marketing now enables marketers to benefit from the use of social media, as well as to detect influential networks and Internet users. The solution also enables businesses to identify subscribers who read and react to E:s on their cell phones, or those who combine the use of mobile devices and desktop systems.

Selligent Interactive Marketing gives businesses the means to surpass the limits previously set by technology as concerns segmentation: now they can rely on consumer behavior. The solution allows them to more easily address customer expectations via personalized dialogs, while coordinating all communications and sales channels.

For further information on the exhibition and the conference program, please click here (in Dutch only).

* Conferences and workshops will be held in Dutch.

Agency / Source: Selligent SA

Availability: All Regions (Including Int'l)

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