NewswireTODAY - /newswire/ - Edinburgh, EH, United Kingdom, 2006/09/21 - Online dating agency, Easydate Ltd, have introduced an ingenius way to keep your dating profile up to date, by including an MMS photo upload feature on their online dating sites - EasyDate.biz.

This innovative feature gives members the opportunity to take a photo of themselves using their mobile camera phone, send it to a specified number via MMS (Multimedia Messaging Service) and it will automatically be included in their dating profile.

The new service was rolled out on YouCanGetMe.com this month and has proven to be a great success amongst the young, tech savvy members of the site.

Sean Wood, Marketing Manager at Easydate Ltd, said "We realised by the number of photos we received in the post that not all our members had access to a scanner or a digital camera, so we looked at options that would give them the easiest possible method of completing their profile and increasing their chances of finding a date online. It occurred to us that most mobile phones had integrated cameras so this was definitely the way to go. Our initial trials have proven successful so we are now implementing this technology across our network of sites."

The MMS upload feature is very easy to use and fits in perfectly with the technologically aware members of youcangetme.com. We are a nation of gadget lovers, using our mobile phones in many different ways other than simply making phone calls. This is a sign of the times ahead for online dating and of the need for online dating sites to adapt to the changing lifestyles of its members.

The MMS photo upload service is just one in a line of many new dating features to be introduced by this dynamic company. YouCanGetMe.com was amongst the first to offer fully interactive audio video online dating and earlier this year introduced SMS text flirting services to its members.

About EasyDate Ltd
Easydate Ltd (easydate.biz) is an Edinburgh-based online dating agency with a network of dating sites including the well known DatetheUK.com and MyUKDate.com. The company's flagship site, DatetheUK.com was launched initially in 2002 and has built up an impressive membership of almost 1 million UK singles.

Agency / Source: Cupid plc

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