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NewswireToday - /newswire/ -
London, United Kingdom, 2011/03/31 - colourDNA.com, a new social discovery tool to find new things to enjoy in life, launched at the annual GeeknRolla conference in London - colourDNA.com.
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colourDNA's social discovery tool is focused on sharing what you love and discovering new things to enjoy from people with similar interests. By sharing what you love, colourDNA’s matching algorithm generates personalised recommendations for you, prioritised by relevance. The site covers all interests: books, movies, music, gadgets, restaurants, bars and more – even the “smell of freshly cut grass”.
With location and community a key part of the experience, you can discover what you’re best matched with in a town, a country or even the world. You can see what’s most popular in all those communities, in all categories of interest, and even build your own community around your shared interests. With a personal match score with everyone as well as everything, you can even connect with people who share your interests to discover something new. colourDNA integrates a number of social tools to bring the discovery experience to life. If you find something new you want to try out, you can watch video clips, see pictures, view Twitter messages and get involved in discussions.
Ben Poynter, co-founder and CEO said,“colourDNA is a great way to discover new things to enjoy in life from people like you. You no longer have to rely only on recommendations from your small network of friends that you trust, or on the faceless review sites where you have no idea if you have anything in common with the reviewer. Here, everything is personalised to you based on what you love and the bonds you’ve created.”
To find out what your own personal colourDNA looks like, and to find great new places, people and things to try out, go to colourDNA.com and sign up.
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bpoynter[.]colourdna.com 
