NewswireTODAY - /newswire/ - Pune, Maharashtra, India, 2011/03/25 - Located at Junagadh, Gujarat - India, K.D. Bhindi Jewellers is one of the leading showrooms for designer and classic jewellery collections. As part of their customer acquisition & retention strategy they have selected iGain as a catalyst.

In this program, they plan to distribute Loyalty Smart Cards which will enable the customer to get redeemable points as per a defined Loyalty program.

Bhindi Jewellers have 2 outlets in Junagadh and initially they plan to distribute Loyalty Smart Cards in one of their outlets. With an approximate customer base of 2000+ and with this new strategy in place they plan to cross that to 3000+ in the next 4-5 months.

Mr Bharatbhai, owner of the showroom, is confident that by introducing his Smart Card based Loyalty program he would see a definite surge in his customers and sales especially in festivity seasons. Apart from giving redeemable points at his outlets for every purchase transaction. He also plans to introduce configurable Loyalty Points i.e. Based on the purchase history/ pattern of the customers, the customers would automatically be upgraded to higher membership (Gold/ Platinum) which will enable them to get more redeemable points. Mr Bharatbhai feels that Loyalty Smart card will act as a catalyst to his growth plans of increasing the outlets in Rajkot in the next one year or so and the whole implementation is easy on his pocket too. He is paying as per usage of the application.

iGain (flashtogain.com) is hosted centrally on secure internet (Saas Model /Cloud Computing) and hence any new outlet of Bhindi Jewellers would need an internet connection and a Smart Card reader to get started. Mr Bharatbhai will now not have the hassles of maintaining the application, and will have a central view of the customers, knowing the customer purchase details and hence will be able to work on different strategies which are just a click away.

Miracle Smart Card Private Limited (earlier Miracle Software Solutions) has used their proprietary copyrighted © “Web based Smart Card Integration Software” to develop the application. Miracle has also extended the photo-identifiable feature of smart card to make it more secure.

About Miracle Smart Card Pvt Ltd
Miracle Smart Card Pvt. Ltd. ( miraclecartes.com) is a ‘Smart’ solutions accelerator headquartered in Pune, India with development centre in Bhavnagar, Gujarat focussed to providing Smarter solutions using Smart Card and RFID based technologies. Their mission is to provide innovative, good quality and cost effective smart card based solutions that will establish new paradigms in Customer Acquisition and Retention and assure Operational Effectiveness in the Retail, Hospitality and Lifestyle sectors

Agency / Source: Miracle Smart Card (P) Ltd

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