NewswireTODAY - /newswire/ - San Diego, CA, United States, 2011/03/22 - Program Enables Manufacturers (OEMs) and Independent Software Vendors (ISVs) to Optimize Multimedia Solutions Utilizing Qualcomm Audio and Video Acceleration Hardware (NASDAQ: QCOM). NASDAQ: QCOM

Qualcomm Incorporated today announced that OEMs and ISVs will now be able to program their own audio and video codecs using optimized processors and hardware on select versions of Qualcomm’s Mobile Station Modem™ (MSM™) chipsets through the new Qualcomm Developer Network DSP Access Program. This allows OEMs to better differentiate their smartphone and tablet devices by augmenting or modifying the Snapdragon™ platform’s multimedia suite with their own features or procure differentiated features directly from ISVs.

Both OEMs and ISVs can optimize the features and performance of their multimedia software for execution on Qualcomm chipset audio-video acceleration hardware. Qualcomm will offer software development tools that the OEM or ISV can utilize to compile (C/C++) or hand-code (assembly) their proprietary algorithms on Qualcomm’s optimized audio-video processor architectures. These tools are provided with training and support documentation to assist OEMs and ISVs with their audio/video programming on supported chipsets. Additional details on the Qualcomm Developer Network DSP Access Program are available on the Qualcomm Developer Network.

“Our customers and developers can increase the differentiation of their products on select Qualcomm chipsets by offering new and unique multimedia features and/or customization of the priority and concurrency of their multimedia features,” said Steven Brightfield, director of product management at Qualcomm CDMA Technologies. “Access to our audio and video acceleration hardware enables OEMs and ISVs to give end users access to a wider range of multimedia content and a richer multimedia experience on their mobile devices.”

The Qualcomm chipsets that will be supported via tools and documentation as part of the Qualcomm Developer Network DSP Access Program are the MSM8x60™, MSM8960™, MSM8270™, MSM8x55™, MSM7x27™ and MSM7x30™. For additional information and inquiries on access to programming tools and hardware documentation for the multimedia acceleration subsystems on these chipsets please inquire on the Qualcomm Developer Network.

About Qualcomm
Qualcomm Incorporated (qualcomm.com) is a world leader in 3G and next-generation mobile technologies. For 25 years, Qualcomm ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other. Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere.

Corporate Blog: qualcomm.com/blog | Twitter: twitter.com/qualcomm | Facebook: facebook.com/qualcomm

Qualcomm is a registered trademark of Qualcomm Incorporated. Snapdragon, MSM8x60, MSM8960, MSM8270, MSM8x55, MSM7x27 and MSM7x30 are trademarks of Qualcomm Incorporated. CDMA2000 is a registered trademark of the Telecommunications Industry Association (TIA USA). All other trademarks are the property of their respective owners.

Qualcomm Contact
Warren Kneeshaw, Investor Relations
P: 1-858-658-4813 / E: ir[.]qualcomm.com.

Agency / Source: QUALCOMM, Inc.

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