Set to redefine the Spanish dining experience in Singapore, Sabroso Tapas Wine Bar (“Sabroso”) is the latest addition to the local F&B scene. Seated on the bustling streets of Lorong Mambong, Holland Village, Sabroso features modern Spanish culinary with an Asian twist and a wide selection of wine, specially handpicked to match that of international hotels.
Brand Incorporated’s expertise in the lifestyle PR industry was a perfect fit for Sabroso and we have successfully distinguished Sabroso from conventional nightspots. Sabroso is positioned to provide a unique dining experience with both delicious Spanish tapas comparable to fine dining restaurants, as well as a large variety of wines and alcohols, making it the ultimate place for people to relax and fill their stomachs.
Over the past 8 months, Brand Incorporated has worked with La Maison du Whisky to organise Whisky Live 2010 Singapore, run a PR campaign for the world’s oldest bottled single malt whisky, Mortlach 70 yr old and Sabroso Tapas Wine Bar.
Over 3 months since the launch of Sabroso, we have garnered nine features in different publications and also placed Sabroso on Page 1 of Google based on an unspecified search of Spanish cuisine in Singapore.
Additionally, we have furthered our efforts for Sabroso by organizing numerous events, namely a Halloween Party, Christmas Eve Party and a New Year’s Eve Party, all of which saw the guests actively participating in the festive revelry. Following these events, Sabroso has been deemed as one of the most happening F&B outlets along Holland Village and was rated by CNNGo as one of the best Spanish tapas wine bars in Singapore.
The numerous events held at Sabroso have also gained them a following on their Facebook fan page, which is monitored by Brand Incorporated as part of our social media PR efforts. We have since made the Facebook fan page a vibrant community for Sabroso regulars and Spanish food lovers.
Moving forward, Brand Incorporated is constantly looking out for sponsorship opportunities, as well as further media exposures in both online and traditional media platforms for our client.
About Brand Incorporated
Brand, Inc. (brand-incorporated.com) is a leading lifestyle PR agency in Singapore and Malaysia. Established in 2003, Brand Inc is the preferred agency in Singapore and Kuala Lumpur for leading intimate lingerie labels, the largest home electronic appliances company and a quality IT gadget brand.
Brand Inc has over the years achieved tremendous success in creating editorial exposures for our clients - Wacoal, HUGO Boss, Supor, I Nuovi, PROLiNK, Xepa Soul- Pattison, BeauS and EyeRelax2 to name a few.
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