NewswireTODAY - /newswire/ - Ross-on-Wye, Herefordshire, United Kingdom, 2011/03/10 - Traceability and quality assurance software solutions are key to food safety and brand integrity.

“There needs to be better visibility and efficiency throughout a company’s supply chain in order to help them align their offer to challenging markets, ” that’s according to Jonathan Evans, Managing Director at Muddy Boots Software. “Consumers are becoming more knowledgeable and show more interest in the integrity of the food they eat. Subsequently, just when manufacturers think they have food safety canned, another problem, like cloning, is added to the equation and everybody’s concerns begin to escalate again.

“85% of consumers now agree that it is the retailers’ responsibility to check that their suppliers are behaving properly and subsequently stringent food quality and food safety standards are put in place for suppliers to comply with and ensure food safety credentials are in place.

“Maintaining brand integrity and quality control is therefore at the forefront of a retailers’ strategy and using Muddy Boots Software to harness better business information throughout the supply chain is key to that drive for efficiency. We are faced with challenging and extensive globalised supply chains and the key industry focus is on solutions that can improve work flow processes; creating better communication links throughout the supply chain and giving greater traceability and visibility.

“In 2003 M&S introduced Field to Fork, a new programme to fully address their supply chain quality improvement goals. Quickfire from Muddy Boots Software was implemented to enable efficient data capture to help users manage compliance and audit processes across their extensive and complex supply chain.

“Muddy Boots Software dramatically reduces the risk of error and results in greater visibility and transparency of the entire process; minimising food safety problems, enhancing communication throughout the supply chain and improving supply chain efficiency. This has been a key component in maintain the company’s brand integrity.

“Technology can play a major role in reducing the costly burden of maintaining compliance across the supply chain. The data generated can address straightforward compliance and can aid continuous improvements to meet evolving and challenging requirements.”

Jonathan Evans, Managing Director at Muddy Boots Software concludes; “The use of technology allows one time data entry, with instant access to that data. This enables suppliers to make more informed decisions in that drive for integrity and consistency. Solutions like this will ultimately result in better collaboration with suppliers and continuous improvements for that drive to brand integrity.”

Agency / Source: Muddy Boots Software

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