NewswireToday - /newswire/ -
West Hollywood, CA, United States, 2011/03/08 - Rx for Brown Skin, a comprehensive skin care line for people of color, debuts new product line.
Iconic Labs is pleased to announce the re-launch of renowned skin care line Rx for Brown Skin. Created by Dr. Susan C. Taylor, respected dermatologist and leading authority on the treatment of skin of color, Rx for Brown Skin is a comprehensive collection of skincare solutions expertly formulated to prevent and treat hyperpigmentation unique to darker skin, including African American, Latin, and South Asian skin tones, and dry, sensitive skin that is common to all skin tones. The irritant-free solutions target sensitivity, irritation, dullness, and hyperpigmentation, which can result in dark marks and blemishes.
By combining Dr. Taylor’s vast experiences in the problems women of color face with improved technologies to combat them and with the efficiency and reach of Iconic Labs, women everywhere will be able to experience the benefits of RX for Brown Skin for years to come.
• This initial launch includes Rx for Brown Skin’s 3 products – Naturally Flawless Advanced Botanical Brightener, Absolute Radiance Intensive Exfoliating Serum, and Age Block UV Shield SPF 15. Plans are underway to continue expanding the line to meet the needs of this ever growing market.
• Rx for Brown Skin is available for sale on RxForBrownSkin.com and also through online and broadcast channels nationwide
• A 6-week consumer home-use study was completed on 28 women with impressive results.
o 93% said their skin looks and feels smoother
o 82% saw a reduction in discoloration
o 79% experienced a reduction in dark spots
o 79% noticed brighter and more radiant skin
• The ingredients used and not used in Rx for Brown Skin are all about preventing hyperpigmentation, the single biggest skin concern for people of color, and treating discoloration once it does occur. Based on decades of research into ingredients that can lead to irritation and uneven skin tone, Rx for Brown Skin prides itself on being fragrance- free, alcohol-free, dye-free, lanolin-free, and propylene glycol-free while also using a paraben-free preservative system.
BEHIND THE BRAND
Dr. Susan C. Taylor is a Harvard trained dermatologist, clinical researcher, and world renowned expert in treating skin of color. For over 20 years, Dr. Taylor’s passion has been helping patients of all skin tones eliminate hyperpigmentation and achieve the best skin that they can. She is Founding Director of the Skin of Color Center at St. Luke’s Roosevelt Hospital, past president of the Skin of Color Society, and a board member of the American Academy of Dermatology. Dr. Taylor currently practices at Society Hill Dermatology, Philadelphia, PA and the Skin of Color Center, New York. Through her many years of dermatology practice and research, Dr. Taylor recognized early on that all skin is not the same and that brown skin has special qualities as well as problems.