NewswireToday - /newswire/ -
Kingwood, TX, United States, 2011/03/04 - With increased focus on social media marketing as a tool for B2B industrial and manufacturing companies, IndustrialMash offers a searchable directory, forum, and blog for industrial marketers.
IndustrialMash.com, a website focused on helping industrial companies find new ways to market their products and services to other B2B businesses, has launched a new website focused on increased connectivity and knowledge management related to the realm of social media marketing. The new site includes a searchable directory of industrial and manufacturing businesses using social media outlets like YouTube, Facebook, Twitter and also blogging as a form of B2B marketing. IndustrialMash.com also offers a forum where members can not only share knowledge and ideas with each other, but also network and find business opportunities with members in similar industries.
Industrial Mash was born of the idea that there were no relevant websites focused on helping industrial and manufacturing firms take advantage of the opportunities that exist within social media channels. Says founder, Kerry O’Malley, “More and more manufacturers and industrial service companies are starting to use social media but as far as we know, there is no other directory they can go to and search specifically by industry or location for other industrial companies to connect with. While there are a myriad of blogs and websites that offer resources for BtoB social media marketers, none of them deals directly with the issues faced by industrial companies. Industrial Mash is intended to fill that void.” IndustrialMash.com also offers resources and other types of useful information related to social media, and members are able to advertise on the site and guest blog in order to share their industrial marketing stories.
The Industrial Mash forum exists as a conduit for the flow of useful information in relation to internet marketing techniques. Topics currently being discussed offer insight into the challenges faced by industrial marketers as well as a discussion around being an effective industrial marketing communications strategist. In addition to social media marketing tips for industrial companies, Industrial Mash will also offer SEO tips, blogging help, and advice for effective use of social media outlets. The goal of the forum is to become the primary destination for those interested in boosting the power of their industrial social media marketing strategy.
About Industrial Mash
Industrial Mash (IndustrialMash.com) was founded by Kerry O'Malley, who has over 30 years of experience developing marketing communications for industrial products and services sold to industry. For the past 12 years, she has done so as a consultant through her company, Marketects.
Industrial and manufacturing companies using social media can add themselves to the Industrial Mash directory and join the IndustrialMash Forum for free online.