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Actifio™, the leader in Data Management Virtualization (DMV), today announced that it is a featured presenter at the VMware User Group Rhode Island (VMUG) event on March 3, 2011 at the Newport Marriott in Newport, R.I. During the event, Actifio will present “Introduction to Data Management Virtualization – Data Management for Any IT” at 1:40 pm., 2:40 pm. and 3:40 pm., where it will showcase the industry’s first DMV solution and how it drives down the overall costs by up to 90% for data protection, disaster recovery and business continuity in virtual or physical IT environments.
Data protection, disaster recovery and business continuity are business critical initiatives, traditionally addressed by a complex, expensive and inflexible infrastructure made up of multiple point tools independently copying, storing, moving and restoring copies of duplicated, redundant data. Each of these point tools provides only part of the solution needed to manage the lifecycle of business data and the resulting cost of managing up to 120 copies of data ends up three times that of managing primary data.
The Actifio Difference: Single Solution for Data Protection, DR and Business Continuity
Actifio delivers the next-generation solution for data protection, disaster recovery and business continuity in virtual and physical IT environments. At the core of Actifio’s DMV solution is the Virtual Data PipelineTM file system, a platform that makes a single copy of production data that stores and moves it efficiently and repurposes this single copy for multiple business requirements. The result is a radically simple, single solution for data protection, disaster recovery and business continuity with instant backup, instant restore and deduplication that delivers up to 95% lower storage footprint, 70% lower network utilization and reduces TCO by up to 90%.
“Current practice has been to deploy a new data management application for each business requirement to protect, share or analyze data for regulatory compliance,” said Ash Ashutosh, CEO, Actifio. “Each of these multiple point tools is independently copying, storing, moving and restoring copies of duplicated redundant data. Despite the rapid growth in production data size and the emergence of virtual and cloud IT infrastructure, tools for backup, disaster recovery and business continuity are based on architectures that are decades old. Consequently, IT organizations struggle with backup and restore windows, inefficient use of storage, network and server resources and the complexity and inflexibility of these operations. It’s time to virtualize the management of data and radically simplify data management into a single solution that removes the complexity and drastically reduces the cost.”
During VMUG Rhode Island, Actifio will share how its DMV solution is eliminating data vulnerabilities – in virtual, physical or cloud IT infrastructures – and enabling high business availability for its customers.
About Actifio
Actifio™ (actifio.com) delivers the next generation solution for data protection, disaster recovery and business continuity in virtual and physical IT environments. Based on Data Management Virtualization technology, Actifio integrates data deduplication, compression, encryption and bandwidth optimization, along with storage virtualization, to transform individual silos of point tools into a unified data lifecycle management solution. The result is radical simplicity, unprecedented agility and up to an order of magnitude lower cost.
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sabrina.sanchez[.]ventanapr.com 
