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Considered one of the major IT market trends for the year to come, almost 100 new tablets were launched in 2011. With 18.3 million tablets sold worldwide last year, the iPad had the greatest market share, about 90% globally, and this share is even higher in Brazil.
With a strong initial appeal to consumers, nowadays the enterprise sector has shown increasing interest in the adoption of tablets. A recent study conducted by Frost & Sullivan analyzes the major growth opportunities in this segment in Brazil. Nevertheless, from the total units sold worldwide in 2010, only 5% was bought by businesses. The expectation, however, is that this percentage approaches 30% in 2015. The pioneer verticals in the use of the tablets are pharmaceutical, construction and consumer goods, which already presents business success stories.
The Brazilian corporate market did not lag behind and many companies have begun to study the implementation of tablets to optimize productivity and income levels. Concerning applications, the ones expected to be the most widely used are E: and sales support software, as CRM and Business Intelligence tools. However, "there are still strong inhibitors impacting the penetration of tablets in the corporate market, such as lack of devices launched in Brazil, the limited application developers for tablets, low number of 3G data plans, Telco specific subsidies for tablets and high handset prices in the local market, "concludes Fernando Belfort, senior market analyst at F&S.
If you are interested in more information on this study, please send an e-mail to Tatiana Brull, at tatiana.brull[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.
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