Guinness World Records, the universal authority on record-breaking achievement, today announces a commercial partnership with award-winning Event Management Agency, Chillisauce for the Guinness World Records Live! division of its portfolio.
Guinness World Records, best known for its annual big book of world facts, created the brand extension Guinness World Records Live! to enable commercial cliental access to the brand’s high value position.
For the first time in the UK, this newly formed partnership will see Chillisauce and Guinness World Records Live! working with brands to deliver unique campaigns and events built on the concept of breaking world records.
Adam Wide, Guinness World Records Live! Creative Director elaborates: “A Guinness World Records Live! event enables any brand to establish, reinforce or change a marketplace perception. Clients can now carry out marketing activities such as road shows, challenge fairs, new product launches or PR stunts – with the backing-power that our brand provides. Engagement is readily achieved too, while trying to break world records consumers get completely lost in the moment, we’re thrilled while delivering those small yet significant slices of happiness!”
In addition to the excitement and credibility achieved through the execution of an event or campaign, clients are able to leverage the community that has been cultivated over Guinness World Records’ 56 year heritage.
Access to its 12 million unique website browsers, 83 million YouTube viewers, 250 million global TV audience and 180,000 Facebook fans can deliver complete integration across all consumer touch-points.
William Bicknell, Commercial Director at Chillisauce adds: “Where this concept differs entirely from the likes of a typical Experiential Marketing Campaign is that there’s no need for persuasion or convincing. Interaction with the brand is actually sought out and that’s due to the sheer power of the brand, people are completely at ease with it”.
Guinness World Records publishes the world’s best selling copyrighted book of all time, selling more than 3 million copies every year. It is one of the UK’s best known and loved brands with a 56-year heritage in documenting record-breaking achievement and even more interestingly is the most stolen book from public libraries worldwide!