NewswireToday - /newswire/ -
Karlsruhe, Baden-Württemberg, Germany, 2011/02/22 - Rumble Media announced today that it has launched the world's first gaming portal solely dedicated to games for Google's Android platform. The service can be reached under PlayAndroid and allows users.
"Android will be the next Windows. What Microsoft is for the PC is Google for the smartphone. And gaming will be at forefront of this new movement", says David An, Founder & Managing Director of Germany based Rumble Media and continues: "Currently, the Android Market is the dominating download platform. There are some horizontal portals offering a broad spectrum of app categories. But Playandroid.com is the first vertical gaming portal and community for Android premium game users."
The service aims at solving the "mobile app discovery problem" which is inherent to app stores once they become too big. Independent developers are having a hard time being found in incumbent app stores just because of the sheer volume of games and competitive advertising budgets. And users on the other hand, need more reliability regarding the right choice of games.
"We aim at solving the mobile app discovery problem through our editorially selected premium games in a social community environment", explains David An. This is done by an inhouse editorial team which only selects premium Android games - violent-free and non-adult content. Further, users can register for free with their Facebook account, follow and vote other Android game developers and other friends. Developers can communicate with Playandroid.com users via developer profile pages and user written game reviews. Games are easily installed via scanning QR codes.
In the near future, Rumble Media will offer a mobile optimized page and Android apps which will offer games exclusively for a short period of time. For this, the company will closely work with Android game developers. Revenues will be shared with them by three models:
1. In-app advertising;
2. In-app item sale revenues;
3. Paid game downloads.
About Rumble Media
Rumble Media GmbH (rumblemedia.de) is an online and mobile gaming portal company based in Karlsruhe/Germany. It operates the portals Fettspielen.de and Girlsandgames.de primarily targeting younger audiences in the German speaking markets. Its flash gaming portfolio ranges from action, adventure, casual, brain&puzzle and sports games. Its investors include the European Founders Fund and Holtzbrinck Ventures. In Febuary 2011, playandroid.com was launched as a premium game portal for Android games.