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Social Media experts Chas Salmore, Martin Gross, Steve Silbulkin, and Jason Deitch have successfully shifted the way DRTV marketing can use the rapidly expanding benefits of the internet to dramatically increase their sales efforts and will be speaking about their innovative social media marketing techniques on March 1st at the Great Ideas Summit hosted by the Electronic Retailing Association (ERA) at the Hilton New Orleans Riverside in New Orleans, La. Some of the key issues discussed will include how the power of social media marketing drives measurable results and impressive sales for “As Seen On TV” products. Some of the newest strategies and techniques will be the focus of their presentation.
In the past Direct Response Television Marketers reached its consumer audience using traditional short and long form broadcast channels. Many of the long form infomercials were used to educate consumers about a product (along with the opportunity to purchase through a toll-free “800” phone number), while short form DRTV campaigns engage customers with a hard-hitting approach. With the growth of the internet, new sales techniques are emerging to augment traditional television campaigns. Some of these benefits include a lasting “legacy” effect in web-search as well as driving sales in a more cost-effective manner. According to a recent study by IBM, more time was spent on the internet, (traditional computers, mobile device, etc) than in front of a television. On top of that study, a Nielsen poll showed that the majority of the time spent on the internet is on social media sites. Countless blogger also add to the online conversations, reaching millions of dedicated readers who genuinely want to know more about the product before making their purchasing decision. Today it is common practice to see consumers getting educated from other users and brand-loyalists who have championed a product virally.
“In addition to promotional activities using social media, the future really is within niche’ targeted social groups spreading your viral message. More people are online today to talk and learn about products; your TV can’t do that!” said Chas Salmore CEO of Marketingworks. One of the topics being discussed at the Great Ideas Summit is a new Custom Video Player, developed by Marketingworks. This proprietary tool allows DRTV marketers guaranteed seeding and impressive viral spread. “No longer does a video need to “live” only on YouTube”, states Salmore. “The video can be spread anywhere – across the entire span of the web – and allow viewers to learn more about the product as well as make a direct purchase from the player” Marketingworks knows the growth of online video will continue to drive sales of DRTV products in 2011 and beyond.
About Marketingworks (MWKS)
Marketingworks (marketingworksagency.com) is a recognized leader in social media monitoring ("web harvesting/monitoring") as well as a online community influence ("outreach & activation") within meaningful blogs, message boards, social networks, Twitter, Facebook, video-sharing sites, posts, forums, etc. Fortune 500 brands and major advertising agencies use the comprehensive solutions provided by MWKS for their social media marketing solutions.
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