NewswireTODAY - /newswire/ - Cranford, NJ, United States, 2011/02/18 - HIGHLY-RESPECTED US machining brand DL Ricci has a bright new corporate look, reflecting its membership of the Hydratight family of engineering companies.

After a period of growth and acquisition, Hydratight – NOF Energy Company of the Year in the UK and a world-renowned leader in machining, tensioning and industrial safety – is realigning its subsidiary and partner companies to mark their new status.

The new DL Ricci logo - a high-impact italic font marks the name, partially underscored by a thick line common to all the Hydratight companies and brands (hydratight.com) – is the first step toward a general corporate makeover for companies within the group and replaces the familiar red ball design in use for 15 years.

“All family members will eventually reflect their new status within the Hydratight group,” explained Hydratight marketing chief Melissa Suring.

“We want customers and the industry in general to understand that as clients of the same group of companies, they have access to some of the best products and experts in the world — people used to teaming up to solve the toughest of problems for their customers. The new look reflects the dynamism within the group.”

“The change to the DL Ricci logo is perhaps the most marked because it involves the most significant change over the previous look. But the update also applies to Biach, our nuclear-industry tensioning products, to our RSL range of hydraulic tensioning equipment, our TensionMax tensioning range and other brands and products such as Morgrip and Sweeney also.”

Submitted by Access-JUPR (juprltd.co.uk) on behalf of Hydratight Limited.

Agency / Source: Hydratight Limited

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