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American Marketing Association, South Florida Chapter, launches "Test / Track / Tweak" a teleconference series moderated by Marketing Speaker/Tutor/Consultant John Lawlor on September 18, 2006 at 4:00 PM - 5:00PM Eastern.
"Test / Track / Tweak" is the only AMA Special Interest Group that focuses on practical ways to improve your own website conversions and online marketing results!
The teleconference series will be moderated by John Lawlor. Lawlor is an experienced marketing consultant, speaker, and tutor based in Boca Raton, Florida.
Starting on September 18, 2006 at 4:00PM Eastern, the initial session title is: "Supercharge Your Web Site ROI By Adding Google™ Analytics - It's Simple, Powerful and Won't Cost You a Dime."
Lawlor advises, "Your online marketing results won't get better on their own. The only way to improve your web marketing ROI is for you to get actively involved in systematically managing every aspect of your prospects and visitors’ interaction with your website, email, blog and search marketing and Internet optimization."
Fletcher added, "This SIG leverages John Lawlor's focus on using the lessons learned from classic direct marketing methodology (controlled testing and accurate tracking) to tweak Internet marketing and generate profits."
Lawlor added, "This Special Interest Group tele-seminar series will enable participants to produce repeatable results and reliable revenue by following the simple process of test, track and tweak until you achieve the Internet marketing results that you want."
$20 members, $30 non-members includes toll-free dial in access. Dial in instructions sent after registration.
About John Lawlor - moderator of the AMA "TEST / TRACK / TWEAK" SIG
John Lawlor (JohnLawlor.com) has been working full-time in the online marketing sector since co-founding the first permission-based email marketing services company in 1995. Lawlor is an online marketing consultant, strategist, speaker, tutor and author.
A brief audio description of the TEST / TRACK / TWEAK SIG is available online.
About AMA, South Florida Chapter
About The American Marketing Association
The American Marketing Association (amasouthflorida.org), one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday.
The AMA Website offers a wide array of newly expanded information including research, case studies and best practices in marketing. AMA's prestigious marketing journals provide access to the newest developments in marketing thought, while AMA magazines have practical applications of marketing strategies to address marketers' daily needs on the job. AMA offers specialty conferences; one-day hot topic seminars, boot camps, workshops and networking events, to help marketers build the skills that keep them ahead of emerging trends, and help long-term professional development.
The South Florida Chapter of the American Marketing Association is committed to fostering the development of marketing professionals. The local chapter boasts over 325 members throughout Dade, Broward and Palm Beach Counties, and holds a series of fun, educational marketing events and marketing seminars throughout South Florida. Its membership is comprised of marketing professionals from various disciplines and levels of experience. Disciplines supported include: advertising, public relations, direct marketing, internet marketing, marketing research, sales promotion and brand management.
Additional information:
If you’re pay-per-click search marketing money is going down the drain, and your website isn’t getting the conversions that you want, you can either hope for results to improve on their own, or take control yourself by joining the TEST / TRACK / TWEAK Special Interest Group.
Working on your computer while participating in a teleconference with other like-minded professionals, the TEST / TRACK / TWEAK SIG will help you explore the intricacies and subtleties of marketing your website for results, attracting the right visitors, and converting more of them to opt into your permission marketing program and/or selling them more of your stuff.
Details make the difference, and we’ll discuss how subtle changes in words or layout can double or even triple your results. Best of all, instead of learning something at a meeting, and then trying to remember it when you get back to your computer, you’ll be working on your own computer while attending meetings! Your website won’t get any better on its own. But, you can make it better…one test at a time. The TEST / TRACK / TWEAK SIG will provide a framework for constant improvement, knowledge, and inspiration.
Goals of this American Marketing Association “Test / Track / Tweak” Special Interest Group:
• Provide a forum to share and develop best practices for improving marketing performance of their web and email marketing
• Explore the application of proven methodologies and tactics; emerging technology; and testing technologies like the Taguchi Method (Multivariate)
• To help participants achieve a better understanding of the role that testing plays in improving results from Internet marketing options like pay-per-click search marketing
• To help participants better understand how to incorporate test results into their web site, email and other core marketing programs
• To Help individuals communicate the benefits of testing, tracking and tweaking to management
• To Cross-pollinate ideas and approaches across large established companies and smaller, start-up companies/entrepreneurs
• Explore latest research on testing methodologies (split-testing, Taguchi, Eye Tracking, etc.)
Target Audience:
a) Marketing managers and executives within more established companies, who are looking for ways to control or reduce marketing costs while improving quantifiable results
b) Entrepreneurs and small companies who are looking to web marketing to grow their business on limited budgets
c) High growth companies looking to achieve monthly double-digit growth in their Internet marketing results.
Potential Issues to be Addressed:
1) How to create a test that doesn’t hurt current sales
2) Ways to structure tests so that results can be leveraged across other aspects of web and offline marketing
3) Tools, vendors and techniques for testing
4) Tools, vendors and techniques for tracking
5) Effective testing management.
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john[.]johnlawlor.com 
