| |
UK dealer group Perrys saw traffic increase by two-thirds to its new automotive content online magazine in December 2010, rounding off a great year inaugural year for the content channel.
Managed by AutoContent (autocontent.co.uk), which has five years of experience in providing content for online automotive publications, the content channel is one of the first of its kind for a UK-based dealership.
Overall traffic to the Perrys content channel was up by over 68 per cent in December 2010 on the previous month making it the seventh consecutive month traffic has increased to the content channel since it was launched in April last year.
In that time, the number of visitors to the website has increased by an average of 40 per cent each month as more unique automotive content and multimedia is added.
Designed to drive traffic towards the Perrys website, the online magazine features the latest car news, reviews, guides and opinion aimed at customers actively in the buying cycle.
Nearing 1,000 news, reviews, blogs and guides on the site since last March; the number of pages of targeted content is expected to rise to 1,500 by the first anniversary of the online magazine in April.
Perrys Group Marketing Executive Louise Dunne explained the rationale behind launching an automotive content channel on the Perrys.co.uk website:
“We launched the content channel to provide visitors to Perrys.co.uk with valuable research tools and information and to enhance the overall customer experience on our website.”
“The SEO benefits of a content channel are well documented and it has resulted in an increase in traffic to the Perrys website.”
The content channel is written, designed and maintained by Auto Content, which also produces content for in-house websites MotorTorque.com, Askaprice.com and Oneswoop.com as well as producing content for other external clients such as General Motors and Lex Autolease.
Auto Content also produces original photography of Perrys stock, as well as video reviews of Perrys cars, while sister company Auto Coders designed and built the content channel to complement existing Perrys designs.
“We chose Auto Content and Auto Coders because we were impressed with the volume and quality of content on MotorTorque. They are well-organised and professional in keeping with the Perrys brand identity online.”
Auto Content also curates a Twitter channel for Perrys, communicating Perrys news and offers to nearly 700 automotive professionals and customers using social media.
“We’ve put all the lessons we’ve learned into providing automotive content for an audience of car-buyers on MotorTorque into the content channel we provide for Perrys, including the value of unique, original content, multimedia and social media, ” said Auto Content’s Robin Brown.
“The result is higher traffic every month; greater engagement and a higher profile for Perrys among people researching a car purchase and those who are ready to buy.”
About Auto Content
Auto Content provides original, authoritative content for clients within the automotive industry, including manufacturers, funding specialists and dealer groups.
Auto Content can help clients to create a content channel on any aspect of the automotive industry to sit within an existing website, turn around specialist content commissions or simply create a whole new website for clients.
The Auto Content team comprises journalists, SEO professionals, web designers, developers, PRs and social media experts – meaning Auto Content can deliver bespoke automotive content sections or entire websites for clients in the automotive industry.
Auto Content provides content and multimedia for MotorTorque.com, Askaprice.com and Oneswoop.com – as well as for external clients including Perrys, General Motors, Saab and Lex Autolease.
About Perrys
Over its more than 100 years of trading, Perrys (Perrys.co.uk) has grown considerably and now represents 13 leading motor brands across over 40 dealerships around the UK.
As a fast growing top 25 motor company, Perrys has a solid reputation for reliability and integrity, and is renowned throughout the country as a specialist in the industry, offering a wide range of quality new and used vehicles.
Expert sales staff at each dealership have years of experience advising valued customers throughout the entire car purchasing and after care process and pride themselves on giving first class customer care.
Testament to this is the numerous awards Perrys has won over 100 years of trading including the Motability Award for Excellence, Best Volume Retailer, Used Car Retailer of the Year for eight years, Best Website Award and Best Dealership at numerous automotive awards.
|
robin.brown[.]autocontent.co.uk 
