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NewswireTODAY - /newswire/ -
Crans Montana, Vallis, Switzerland, 2011/01/31 - The newly announced partnership between Sport Bikes BVA & Cervo Rosso, supports the growing interest Belgium riders have in the collection. This partnership will allow local stores to meet customer demands and stock the brand in local bike stores.
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As a direct response to increasing customer demand and the interest of Cervo Rosso with Belgium riders, the company today announced a distribution partnership with Belgium based company Sport Bikes BVBA.
Sport Bikes company Director and CEO Mr Dirk Clinquant commented that `we have always been proud of our ability to quickly respond to our customers’ needs by providing the highest quality products available on the market. We are constantly keeping and eye out for truly innovative products. Over the last 5 years both our customers and manufacturers recognise our company as a provider of high end bicycles, components, and related gear’.
Sport Bikes of Belgium have a solid reputation in the industry as an innovator in bringing new products to the local market since 2006. The company were very early to recognise the outstanding quality of Cube Bicycles which later lead to being the national distributor for Reynolds who produce one of the lightest wheels in the world, the RZR 850 gram Tubular and Fulcrum. Most recently Sport Bikes further strengthened their position by taking on the distribution rights for Italian Helmet brand Selev.
Clinquant, further commented that ‘l recognised very early something special about Cervo Rosso that excited me. The passion the company have for road cycling and their determination to ensure that customers receive the highest quality performance wear possible and their obsession with well designed and technically functional clothing, fits very well with our desire to be a market leader with all the brands we carry. We are absolutely convinced that Cervo Rosso will be the next big thing in cycling to come out of Switzerland apart from Fabian Cancellara!. The Cervo Rosso brand is a great addition to our current stable of champions’.
Carlyle Ware founder and CEO of Cervo Rosso further added, ‘this is a true partnership where we are working toward the same goal. Simply put, our agreement with Sport Bikes will ensure that our customers in Belgium have every possible chance to wear an outstanding product of exceptional quality, design and functionality’.
As Cervo Rosso continue to grow and expand into new markets, further distributors will be established to support their online store.
About Cervo Rosso
Born and bred in Switzerland, Cervo Rosso (cervorosso.com) captures the bygone era of European cycling by combining the beautiful heritage of the sport with the most technically advanced fabrics and styling available. The end result being performance cycling wear at it’s very best.
At Cervo Rosso our passion is road cycling. Every Cervo Rosso product is put into the hands of professional riders past and present, where performance and durability are tested to the limit. Additionally styling and design input are provided by those who share an intimate passion for cycling and understand the individual statement performance cycling wear can make.
Our obsession with quality ensures that all Cervo Rosso products meet the needs of our riders in performance, functionality and style. This dedication to ensuring our riders will always find the right Cervo Rosso cycling gear all year round brings new meaning to the phrase, ‘there is no such thing as bad weather’
About Sport Bikes BVBA
Sport Bikes was established in 2006 and is owned and operated by Mr Dirk Clinquant. With over 30 years of know how and experience in the industry, Sport Bikes have an established expertise in supporting bicycle retailers.
The company is based in Brakel, Belgium and is the national distributor for CUBE Bikes, Fulcrum, Reynolds and Selev. The company service approximately 50 retail stores nationally.
For more information on Sport Bikes
INDUSTRIELAAN 46
9660 BRAKEL – BELGIË
vanessa[.]cubebike.be
T: 055/42 63 37 (+32 55 42 63 37) / F: 055/42 61 33 (+32 55 42 61 33)
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info[.]cervorosso.com 
