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Actifio™, the leader in Data Management Virtualization (DMV), today announced its new Actifio Partner Program to expand availability of the Actifio software suite – the industry’s first, single, virtualized solution for data protection, disaster recovery, business continuity and VMware Site Recovery Manager (SRM) that delivers radical simplicity at up to 90% lower TCO. The partner program is available for Direct Value Added Resellers (D-VARs) throughout North America. The program includes dedicated training tools, joint marketing programs and go-to-market resources designed to streamline DMV sales processes and enable rapid deal closure for partners looking to offer data management virtualization that can co-exist in clients’ current infrastructure with simplicity and agility at a dramatically lower cost.
According to IDC, unstructured data is growing by 60 percent per year which is creating a need for vastly different storage economics and the cloud is expected to account for 14 percent of all IT spending by 2014. Rapid market adoption of server virtualization, backup to disk/deduplication, and commoditization of storage has opened up the opportunity to simplify data management and reduce the overall cost by up to 90 percent.
By ushering in virtualization for data management, Actifio transforms individual silos of point tools into a single solution managing the lifecycle of data - providing organizations’ the freedom to use any data management application, any server, on any storage device, on premise or in the cloud. Actifio delivers a dynamic virtualized data management solution that provides zero backup windows, instant restore, long-term backup, disaster recovery and business continuity and is independent of the application, operating system, server storage, or network technologies. With integrated global deduplication, compression network optimization and storage virtualization, Actifio is setting a new industry benchmark for ease of use, reduced storage footprint, network utilization and lowered TCO.
Partners supporting the Actifio Partner Program include Focus Technology Solutions; International Computerware, Inc.; Lighthouse Computer Services; Nexus Information Systems, and Open Technologies, Inc.
Focus Technology Solutions, a large New England Managed Service Provider has added the Actifio Data Management Virtualization software suite to its product portfolio to provide customers with next-generation data protection solutions. The company was so impressed with Actifio’s DMV capabilities that they purchased the business continuity solution for its own internal data management operations. The built-in deduplication will reduce the storage footprint and Focus will be able to further reduce the storage costs by leveraging the storage virtualization capability and deploying a secondary storage system for local and remote protection data. “The key for Actifio’s solution was the ability to not only meet our current business continuity requirements, but will allow us to eliminate multiple tools in our current environment,” said Bill Smeltzer, CTO, Focus Technology Solutions. “Actifio is clearly the first company to take the service catalog approach and makes the entire data management process simple, consistent and will drive down the cost for both Focus and our customers.”
The Actifio Partner Program
The Actifio Partner Program provides Actifio partners with access to its extensive data management virtualization technology training, marketing and customer support programs. It also provides a comprehensive platform for a range of programs designed to drive long term partner success through innovative marketing and financial incentives.
Program benefits include:
• Training to become a certified partner;
• Attractive margins and fees;
• Innovative demand generation programs;
• Deal registration;
• Premiere customer support;
• Sales and partner marketing support and tools.
“Expanding our channel partner ecosystem is an important component of our distribution model and will help us to rapidly advance market availability for our virtualized data management solutions,” said Ash Ashutosh, CEO, Actifio. “From the onset channel partners have been an integral part of Actifio’s business model and we’ve worked with our partners over the last 6 months to develop the best partner program in the industry. A strong partner program combined with a simple, differentiated channel-ready product is the foundation for long-term successful delivery of the solution to the users. The Actifio software suite combined with expert training, implementation support and go-to-market resources will enable partners to act quickly on this dramatic business opportunity.”
About Actifio
Actifio™ (actifio.com) delivers the next generation solution for data protection, disaster recovery and business continuity in virtual and physical IT environments. Based on Data Management Virtualization technology, Actifio integrates data deduplication, compression, encryption and bandwidth optimization, along with storage virtualization, to transform individual silos of point tools into a unified data lifecycle management solution. The result is radical simplicity, unprecedented agility and up to an order of magnitude lower cost.
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sabrina.sanchez[.]ventanapr.com 
