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NewswireTODAY - /newswire/ -
New Delhi, India, 2011/01/18 - airtel digital TV, the DTH service from Bharti airtel, announced the a la carte pricing of all the 198 linear channels available on its platform, effective January 1.
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• Customers can pick & choose and pay for the channels they wish to watch.
• airtel digital TV customers can now choose to either opt for a la carte OR any from our wide range of monthly Base Packs OR a mix of Other Channel Packs on a Base Pack.
The initiative will empower the airtel digital TV customers to create their own channel packages, with cost of individual channels starting from Rs 3 onwards. In case the customer opts for the a la carte option, there would be a minimum charge of Rs 150 + service tax or actuals whichever is higher.
Customers can go to the website airtel.in/digitaltv and choose the channels they wish to have in their selection, from the Plans and Offers section or call our 24*7 toll free numbers- 12150 for airtel users OR 18001028080 for other mobile users. Customers can also choose to SMS ‘HELP’ from their mobile number to 54325 for Customer Care representatives to help them with their choice of a la carte channels. The channels are sorted by genres for easy selection.
According to Mr. Ajai Puri, Director and CEO, DTH services, Bharti airtel, "Content has always been central to our endeavours. The early introduction of our a la carte offerings enhances choice and convenience for our customers who can now either go in for either a la carte or choose from our wide range of monthly Base Packs or have a mix of Other Channel Packs on a Base Pack. Our insights show that customers prefer to choose channels by genre and airtel digital TV is best placed to cater to this growing need. Given that customers do prefer entertainment in a language of their choice, airtel digital TV offers all its customers the choice to choose their Regional Language Pack and get all the channels therein, free for life."
airtel digital TV - the DTH service from Bharti airtel – has over 4.9 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 - currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as several unique Interactive Applications. airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere and recently added HD services to its portfolio. Users can also update themselves on the latest stock news. All this is backed by 24x7 customer care. airtel digital TV launched its services in October 2008.
About bharti airtel limited
bharti airtel limited (airtel.in) is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. bharti airtel has over 202 million customers across its operations at the end of November 2010.
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airtel.communications[.]airtel.in 
