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Australian Small Business Owners Bypass PR Agencies, Spurring Growth in DIY Publicity Tools - To satisfy the new breed of small business owners bypassing PR agencies to do-their-own publicity, Melbourne based agency, JMM Communications has expanded its host of low-cost online PR tools
Australian Small Business Owners Bypass PR Agencies, Spurring Growth in DIY Publicity Tools

 

NewswireToday - /newswire/ - Melbourne, Victoria, Australia, 2011/01/14 - To satisfy the new breed of small business owners bypassing PR agencies to do-their-own publicity, Melbourne based agency, JMM Communications has expanded its host of low-cost online PR tools.

   
 
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The new “review my press release” option – gives small business owners access to expert feedback in a timely manner and a price they can afford.

Founder of PR Guru, and owner of award winning PR agency, JMM Communications, Julie Morgan says online DIY PR services are a relatively new offering emerging in Australia – and they are taking off because of market demand and a growing use of social media.

“There is a new breed of publicist working to get the media’s attention. They don’t have degrees in PR, communications or journalism and publicity isn’t their core focus. They are small business owners – bypassing PR agencies and taking on the job themselves.

“An increasing number of PR professionals are responding to this trend by developing DIY PR services and tools from writing, to media training, media lists, mentoring and press release distribution.

Morgan says businesses that get some expert help often increase their chances of publicity success.

“PR isn’t rocket science but sometimes, some expert input is all they need to get results.

“A small business owner might not be able to justify spending thousands of dollars on having an agency take on their publicity work – but at an $80 price point, some professional editing and a quick turnaround service can really make a big difference in helping them produce high quality, newsworthy press releases,” she said.

According to Julie, ”The aim of PR Guru’s products is to help small businesses get started and get their news out there! And, as they prosper and grow, they may then outsource it to traditional PR agencies, so it’s a win-win”.

PR Guru's 'Review my press release' service costs AU$80 and includes: expert feedback to enhance readability; professional format and style advice; attention grabbing heading suggestions; editing and grammar check and feedback on which media to target.

About PR Guru
PR Guru (prguru.com.au) is an affordable publicity platform offering DIY PR tools such as Australian media database lists, a press release writing and review service and a DIY Publicity Guide. PR Guru has been developed by industry experts with over 25 years of experience and is a Registered Consultancy Group Member of the Public Relations Institute of Australia.

For more information, visit prguru.com.au or for interviews contact: Anna Anderson or Julie Morgan, JMM Communications juliemorgan[.]jmm.com.au - P: +61 3 9696 5060.

 
 
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Australian Small Business Owners Bypass PR Agencies, Spurring Growth in DIY Publicity Tools

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