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Oldham, Greater Manchester, United Kingdom, 2011/01/12 - Presented at the Houses of Parliament, the Green Earth Appeal, with help from London Clubs International, has scooped a top Green Apple Award for their contribution to the environment, winning the Gold Standard in the Food and Drink category.
The Green Earth Appeal, one of only 48 tree planting partners to the United Nations Environment Programme, has been working for four months with London Clubs International who have successfully piloted the Food For Thought initiative within their Linen restaurant, based within one of their eleven prestigious UK Casinos.
Presented at the Houses of Parliament, the Green Earth Appeal has scooped a top Green Apple Award for their contribution to the environment, winning the Gold Standard in the Food and Drink category. Recent notable Green Apple Award winners included the BBC, Tesco, Age Concern and Carlsberg UK.
Since September 2010, London Clubs International’s Linen Restaurant at Manchester 235 has planted over 2000 trees, effectively offsetting the carbon footprint of all the meals they have served since they joined Green Earth Appeals Food For Thought.
Satinder Bindra Director of Communications for UNEP personally endorsed the scheme, saying “Food for Thought is an outstanding initiative which successfully merges the joy of eating out with the joy of knowledge we are simultaneously giving something back to nourish our planet.”
The benefits of London Clubs International’s tree planting commitment are twofold; through the absorption of the carbon associated with the production, transportation and preparation of the meals served within the restaurant and on a global level they are supporting some of the poorest communities in the developing world. The majority of the trees planted through LCI have been sent to poverty stricken Haiti, giving significant work opportunities to the rural communities dealing with the aftermath of a massive earthquake and the associated disease and lack of food.
The Green Earth Appeal is part of a network which has planted over 1,250,000 trees in Haiti over the past 2 years. The trees serve many purposes, the most significant of which is sustainability, the thousands of fruit trees planted within targeted areas allow the community to feed itself, its livestock and sell surplus fruit generating much needed revenue.
The founder of the Green Earth Appeal, Marvin Baker remarked; “We were delighted that London Clubs International agreed to participate in our Food For Thought initiative and have been thrilled with how they and their customers have embraced the opportunity to reduce their carbon footprint while helping vulnerable people in need of assistance. We look forward to planting many thousands more trees in 2011 and are hoping to roll out Food For Thought across all LCI’s venues.”
“Recently the word sustainability has been very much over used, however Food For Thought provide a sustainable source of food to the world’s poorest people while UK diners enjoy a sustainable Carbon Free Meal in the knowledge that they are key players in raising global consciousness. While many green schemes require self sacrifice we believe that to make carbon reduction and offsetting attractive is to find ways to allow people to participate through their normal activities.”
Says Charmian Gunnis, Corporate Social Responsibility Manager at London Clubs International: “We are delighted to support this initiative and look forward to rolling it out across all of our UK based casinos in the coming year. The success at Manchester 235’s Linen restaurant is something we are excited to replicate in our other casino based restaurants.”
London Clubs International have venues in London, Leeds, Glasgow, Nottingham, Brighton and Southend.
The Food for Thought programme, in association with its planting partners, assists developing communities in Africa, Asia and Latin America, helping to supply trees which can be used for food sources and assist with reforestation programmes. Through seed distribution and agroforestry training they are empowering local groups to restore tree cover, build long-term sustainable crops and preserve traditional environments and cultures. Additionally, reforestation helps assist in soil erosion control and returning the natural forestry balance to the environment.