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The non-profit Kearny Alliance plans to double the scope of the Developing Country Export Assistance Program by publishing 24 Developing Country Sourcing Reports in 2011, up from 12 in 2010.
This is in response to supplier beneficiaries receiving $725,000 worth of export orders, creating an estimated 2,071 jobs in Vietnam, India, Cambodia, the Philippines and Indonesia in the last two years. Suppliers expect to generate a further $5.5 million within the next 12 months.
The Kearny Alliance started the program in 2008 with in-kind support of Global Sources.
The Export Assistance Program aims to create jobs in developing Asia for small and medium-sized exporters through free websites on Global Sources Online and print marketing to more than 967,160 buyers in Global Sources’ community.
“We published 28 Developing Country Sourcing Reports and supported hundreds of exporters over the past two years. Last year, we produced one report per month. In 2011, we plan to offer buyers a new report every two weeks,” said Alexander Boome, program director of the Kearny Alliance.
“We’re expanding due to the success of the program to date as measured by export sales generated and jobs created. Also, we see growing buyer interest for information on reliable export suppliers from emerging Asian supply markets.”
Positive beneficiary feedback
“We are pleased and excited to have received very good sale leads through this free program when we started uploading our products onto Global Sources Online in 2009,”said program beneficiary, Dang Quang Thang, director of Tiamo. “We received ten orders from America and Europe for our handmade handbags, which involved more 100 workers.
“The Kearny Alliance helps us with very practical knowledge and skills. We are successful in using the powerful marketing tools offered by Global Sources. We would like to send great thanks to Kearny Alliance and Global Sources.”
Pham Hoa, export specialist of Sunhouse, said: “We are lucky to receive Kearny Alliance’s assistance to be featured in Vietnam Sourcing Report and use B2B marketing website to market to new buyers for our kitchenware products.
“We got very good sale leads from this program. We will surely work harder to convert into more export orders.”
Planned Developing Country Sourcing Reports for 2011
The Kearny Alliance team plans to publish 24 Developing Country Sourcing Reports in 2011. Titles are expected to include:
VIETNAM: Basketware, Indoor & Outdoor Furniture, Garments, Lacquerware, Table & Dinnerware, Fashion Accessories, Footwear, Home & Garden Décor
INDIA: Kitchenware, Home Décor, Footwear, Indoor & Outdoor Furniture
CAMBODIA: Fashion bags
PHILIPPINES: Holiday Decorations, Footwear, Fashion Jewelry & Accessories, Gift Packaging, Lighting & Fixtures
INDONESIA: Silver Jewelry, Outdoor Furniture, Basketware, Fashion Accessories, Lawn & Garden Décor, Swimwear & Underwear
About The Kearny Alliance
The Kearny Alliance, a US nonprofit 501 (c) (3) foundation, partners with other international organizations to further its mission of ‘Aid through Trade’, to advance international development and poverty alleviation through trade-related business, education, training and applied research.
Key programmatic areas include:
• Livelihood development at the grassroots level: Through the social enterprise Export Service Centre in Indonesia and Cambodia, the Kearny Alliance assists small producers who do not have the capacity to export direct to participate in the global economy. It estimates that in 2009 it created more than 3,800 jobs.
• Job creation for small & medium producers: Through the Developing Country Export Assistance Program, the Kearny Alliance connects smaller exporters in developing Asia with buyers worldwide. Surveys of beneficiaries show that suppliers have received $772,000 in export orders, and they expect more than $5,500,000 to develop in the net 12 months.
• Education & skills development: The Kearny Alliance offers stipend support for students from Myanmar, Cambodia, Vietnam and mainland China to study in Hong Kong and the US. The dozens of Kearny Alliance Scholars receive internships and on-the-job training in export-related companies and organizations in 10 countries.
• Trade policy research: One major initiative is The Future of US China Trade .Com an online center for data, analysis, and insightful discussion on U.S. - China trade offering Forum Discussions, News & Analysis, Facts & Figures, Discussion Outcomes, Book reviews and Meet the Experts. This was developed from The Kearny Alliance – Arizona State University forums on China, trade and the world economic order high-level series of interlinked meetings – held in Phoenix and Beijing which explored potential solutions to issues and challenges of mutual benefit to China-US trade relations.
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aboome[.]kearnyalliance.org 
