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Art Center College At Night Announces New Email Marketing Design Workshop - “Email marketing design essentials: How to design effective HTML emails” New workshop offered January 22 at Art Center College at Night - BersonDeanStevens.com
Art Center College At Night Announces New Email Marketing Design Workshop

 

NewswireTODAY - /newswire/ - Pasadena, CA, United States, 2010/12/22 - “Email marketing design essentials: How to design effective HTML emails” New workshop offered January 22 at Art Center College at Night - BersonDeanStevens.com.

   
 
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Art Center at Night, the continuing studies program at Art Center College of Design, has designed an exciting new course for the Spring 2011. A well-respected creative marketing professional has been selected to share insider knowledge and expertise - Lori Berson, owner, BersonDeanStevens, Inc.

Email newsletters and HTML emails are one of the most cost effective and powerful forms of digital marketing. They offer a low cost and potentially high yield method of promotional marketing, and they include analytics to track your return on investment. However, the art of creating both visually attractive and promotionally successful HTML emails can be a tricky skill to master. Plus, it’s getting harder and harder to capture the attention of your audience. How do you stay ahead of the pack and improve your email marketing results?

This new one-day seminar will help make substantial improvements in your email marketing campaigns. Learn the best way to create and distribute HTML emails-from developing strategies, setting targets and objectives, to designing engaging content. Discussions will include: the pros and cons of various technologies and approaches, creating effective campaigns, HTML email design, landing pages, social media integration, email service providers (ESP), and methods to effectively advertise your company’s products and services. “Business owners, marketers and design professionals seeking practical skills are fortunate to have an opportunity to learn from such a talented and experienced instructor,” said Dana L. Walker, Managing Director, Public Programs and Director, Art Center at Night.

About Art Center

A leader in art and design education for over 80 years, Art Center College of Design (artcenter.edu) offers a rigorous and transdisciplinary curriculum, a faculty of professionals, strong ties to industry and commitment to socially responsible design.

Art Center at Night (ACN)

The continuing studies program at Art Center College of Design, allows adult learners the opportunity to explore a wide range of college-level courses in design and the visual arts. Instructors are practicing artists and designers who understand what it takes to achieve and maintain a competitive advantage in the creative fields. Rigorous, hands-on learning is stressed in classes taught by the same outstanding faculty who teach in Art Center’s degree programs.

About BersonDeanStevens, Inc.

BersonDeanStevens, Inc. (BersonDeanStevens.com) is a full service design and interactive communications agency creating business building solutions for Fortune 500, middle-market and start-up companies for over 21 years. BersonDeanStevens, Inc. has been responsible for brand development, corporate identity, advertising, interactive solutions, web development, social media, email marketing, packaging and video production for industry leaders such as Disney, Charles Schwab, Seinfeld, The Hollywood Reporter, Space Bag and Dole, among others.

 
 
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Agency / Source: Berson|Dean|Stevens, Inc.

 
 

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Art Center College At Night Announces New Email Marketing Design Workshop

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Contact: Dana L. Walker - ArtCenter.edu 
626-396-2319 acan[.]artcenter.edu
 
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