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Building on this year’s re-launch of its industry leading website and a tradition of innovation and leadership within the real estate industry, Coldwell Banker Real Estate LLC today unveiled a tool that will once again change the way consumers look for homes online. With the new lifestyle search option on ColwellBanker.com, people who are researching or actively searching for a home can use a simple, sliding scale to rate elements of a home and community that matter most to them. Coldwell Banker Real Estate is the first national real estate brand to offer this capability and new experience.
“We recognize that a home’s value is more than its bedrooms and bathrooms,” said Helen Galasso, vice president of platform development and eBusiness, Coldwell Banker Real Estate LLC. “For some homebuyers, school districts are crucial. For others, the neighborhood’s location can make or break their decision. Our new lifestyle search option on ColdwellBanker.com allows people to intuitively narrow in on communities that fit their needs and then pinpoint the perfect home.”
The new lifestyle search option is just one of several choices home buyers have for finding listings. They can also simply enter their location and home requirements, such as number of bedrooms or price, and see immediate results. Others may prefer to look beyond the typical factors and peruse Coldwell Banker BlueScapeSM, where they can search for homes by selecting from an array of varied images (accompanied by customizable background music).
How It Works
When visiting ColdwellBanker.com, home buyers will see a small toolbar on the right side of the screen, where they can rate factors. These include:
• Fun, Hip and Trendy - Places alive with restaurants, nightlife and activity;
• Art and Music - Neighborhoods rich in galleries, museums and theaters;
• Amenities Aplenty - Regions with shops and services nearby and ready to serve;
• Fresh Air / Times Sq. - Areas that are urban, rural or something in between;
• Mass Transit - Locations with easy access to public transit;
• A+ Schools - Homes near highly-rated schools;
• Fairway Living - Communities with golf courses nearby;
• Median Price Range - Tool to select the search’s price parameters.
Buyers will then see neighborhoods that meet their criteria, and can search for homes within these areas. The functionality is powered by Onboard Informatics, which provides real estate information and technology solutions.
First-time homebuyers will also find the new Affordability Radar extremely helpful. After any search, a consumer can set their budget parameters through the radar on the properties that are shown. Based on the person’s current monthly expenses, the radar will display the estimated monthly cost of each property, and how it fits into that person’s current expenses each month.
About Coldwell Banker®
Since 1906, the Coldwell Banker® (coldwellbanker.com) organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of more than 92,000 agents working in more than 3,600 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to augment its website for smart phones, the first to create an iPhone application featuring international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Coldwell Banker Real Estate LLC will never sell or provide information to a third party without your prior consent.
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