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London, Ontario, Canada, 2010/12/10 - Voices.com CEO, David Ciccarelli, shares how they built a custom integration between Google Analytics, Google Adwords and Salesforce at the 10th Annual Dreamforce conference in San Francisco.
Leading digital media company Voices.com is participating this week at the 10th Annual Dreamforce conference in San Francisco. The 30,000 Dreamforce attendees are there to learn about cloud computing with Salesforce and how to better leverage the platform as well as new applications such as Chatter, Salesforce.com’s answer to enterprise-grade collaboration.
Voices.com is not new to Salesforce. In fact, the company has been a Salesforce customer since 2005 and relied on the platform to operate core business functions such as marketing, sales, support and finance.
Company CEO, David Ciccarelli, was a featured speaker at the event on Reporting and Analytics for Marketers. During the session, Ciccarelli shared how they built a custom integration between Google Analytics, Google Adwords and Salesforce that allows Voices.com’s marketing people to monitor and report on:
• Traffic sources that are generating the most business;
• Traffic sources by size of the sales opportunities;
• Traffic sources that are the most profitable;
• Key performance metrics such as return on ad spend.
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Voices.com is a global media technology company that connects businesses and professional voice talents in more than 100 countries and territories, enabling them to use complete audio and video production projects online. Voices.com has built one of the world's most advanced online marketplaces. It's capable of serving more than 107,200 users, with reliability, convenience and security, including fraud protection for businesses and guaranteed payment for voice over talents. Clients that have worked at Voices.com include Nintendo, Audible, HP, Cisco and thousands more.