NewswireToday - /newswire/ -
Parsippany, NJ, United States, 2010/12/07 - The League of American Communications Professionals has named coldwellbanker a recipient of this year’s Gold Top 100 Spotlight Award in the Online Organizational Website category.
Top 100 awards were given to the highest-scoring entries regardless of competition class.
The website was judged on a 100-point scale factoring first impression, overall narrative, overall visual design creativity, message clarity and perceived relevance. The coldwellbanker.com site received an aggregate score of 96. The site was awarded maximum points in the overall narrative and overall visual design segments.
In June, Coldwell Banker Real Estate rolled out a new version of coldwellbanker.com, which was produced in collaboration with FD kinesis.
“Innovation is one of the key pillars to our success at Coldwell Banker,” said Helen Galasso, vice president for platform development/ebusiness at Coldwell Banker Real Estate LLC. “This wholly re-thought and re-designed version of our site features optimizations that enhance the experience of searching for and finding a home online, which is so critical to today’s consumer.”
The 2010 Spotlight Awards Global Communications Competition drew a near record-setting number of submissions from a broad range of industries and organizational sizes. The Coldwell Banker website was selected from more than 1,100 entries representing nearly one dozen countries.
About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of more than 92,000 agents working in more than 3,600 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to augment its website coldwellbanker.com for smart phones, the first to create an iPhone application featuring international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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