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Carbon Ads announces the launch of its Design Circle, a collection of hand-picked publishers serving the design industry. With over 30 niche sites serving over 17 million ad impressions a month, the Design Circle speaks to a wide range of creatives: advertising and marketing professionals, print and Web designers, freelancers, creative directors and Web entrepreneurs.
Frustrated with traditional online ad services, the Carbon team, led by Fuel Brand Inc’s Joshua Smibert and Adelle Charles, hand-pick each and every publisher and advertiser, improving the advertising experience for consumers by only allowing relevant, targeted advertising of interest to the network’s readership.
Carbon advertisers, including brands such as Behance, Media Temple, Evernote and Shutterstock, take advantage of the single ad spot that Carbon requires of its publishers. These premium spots give Carbon’s ads a powerful voice and stand in stark contrast to what has become the industry norm, where multiple ads compete for attention. Additionally, the publisher selection process uses reader ‘trust and engagement’ as an acceptance criteria rightfully positioning ads as a recommended resource rather than a necessary evil.
Ads provided by Carbon’s advertisers are required to compliment the aesthetics of the publishers’ sites; maintaining design integrity and ensuring that the relationships the publishers have with their readers are respected. “To make advertising meaningful again we realized that our ads needed to be both beautiful and relevant,” says Joshua. “In that spirit, we have chosen to approve only innovative, interesting products and services which have been tested by our team or otherwise offer unique value to the Circle.”
Moving forward, Carbon is expanding into other niche Circles within the Web development, art & culture, photography and writing industries. Differentiating itself from other advertising services, that have traditionally sacrificed value and quality for volume, Carbon will continue to focus on fostering lasting relationships, in turn bringing more beautiful, relevant ads to a wider readership.
About Carbon Ads
Frustrated with traditional online ad services, serial entrepreneurs Joshua Smibert and Adelle Charles founded Carbon Ads around the concept of Circles, hand-picked groups of quality advertisers and publishers. By improving the fundamental advertising relationship, Carbon Ads (carbonads.com) is improving the experience for consumers, with relevant, targeted advertising of interest to the network’s readership. Carbon Ads, launched in 2010, is an independent company based in Seattle, Washington with backing from Ludlow Ventures.
About Fuel Brand, Inc.
Business development company Fuel Brand Inc is the virtual playground of serial entrepreneurs Joshua Smibert and Adelle Charles, housing ventures that create and fuel forward-thinking businesses. Portfolio companies include Fuel Brand Network, a blog network of 12 sites focused on creative development; Carbon Ads, a targeted alternative to traditional ad networks; and stealth startup Tinder. Fuel Brand Inc is an independent privately-funded company founded in 2008 and based in Seattle, Washington.
About Ludlow Ventures
Passionate investors Warren Coville, Brent Triest and Jonathon Triest are managing partners of private equity firm Ludlow Ventures. Funding the dreams of startups and entrepreneurs, Ludlow’s capital investments help turn ideas into companies, and established ventures into industry leaders. Ludlow Ventures LLC was founded in 2010 and operates from Southfield, Michigan.
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