NewswireTODAY - /newswire/ - Denver, CO, United States, 2010/12/01 - Viacast Mobile, a new mobile advertising network, is launching its platform today. The new platform will enable advertisers and agencies the ability to reach consumers worldwide through display advertising on mobile sites and apps.

With a wide range of popular devices in the Smartphone market, advertisers must now look beyond personal computers as an effective way of reaching consumers with digital advertising. “We see this as a viable opportunity to help brands reach consumers whenever and wherever they are with relevant advertising,” said Anthony Lawrence CEO of Viacast Mobile.

The Viacast Mobile platform will serve display advertising to mobile sites and app developers worldwide. “Not only is this great for marketers looking to enter the mobile space, but also serves as a great opportunity for publishers and developers wanting to monetize their sites and applications,” said Lawrence. With Viacast Mobile, advertisers and publishers will benefit from comprehensive ad server technology along with detailed reporting and analytics. Advertisers will be able to serve and track ads on various mobile devices including iPhone, Android, Blackberry, and iPad.

According to eMarketer, reports indicate mobile ad spending will reach $1.1 billion in 2011, up 80% from $743 million in 2010, and $2.5 billion by 2014. “Mobile advertising is geared for explosive growth within the next few years and we feel confident our platform will continue to help fuel that growth in the mobile ecosystem,” said Lawrence.

About Viacast Mobile

Viacast Mobile (viacastmobile.com) is a mobile advertising network providing publishers and developers with a platform to effectively monetize their mobile sites and apps. Viacast Mobile gives advertisers and agencies a targeted way of engaging consumers with relevant advertising while surfing the internet from mobile devices. Founded in 2010, Viacast Mobile is privately held and is headquartered in Denver, Colorado.

Agency / Source: Viacast Mobile, Corp.

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