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NewswireTODAY - /newswire/ -
Montréal, Québec, Canada, 2010/11/29 - FoodFun takes a stand against childhood obesity with the launch of 3 educational games that Let Kids Play with their Food by teaching them about healthy eating & living. FoodMoves, FoodFarm and FoodFlash are the first three games from this new brand.
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FoodFun, Inc. is pleased to announce the release of its first three games for children that teach about healthy eating and living. Last week, the new brand launched its ecommerce website, with online shopping available throughout North America just in time for the holidays.
FoodFun is based on the mantra that it’s ok for kids to play with their food by helping them create their own relationships with healthy foods. FoodMoves, FoodFarm and FoodFlash are classic games, infused with the educational lesson that healthy foods are the most fun foods of all. The three games are packaged in 100% recycled paper boxes, with paper-based game components relevant to their individual themes. FoodMoves is a matching game, FoodFarm is a pinning game and FoodFlash is a flashcard game. All games are suitable for children aged three to eight, each with multiple versions of play to accommodate all players and their level of learning.
FoodFun Inc. was created by Adam Starr with the goal of playing a role in our society’s current childhood obesity epidemic. As a father of three and social entrepreneur, Adam was inspired by the need to teach children about healthy eating and living in a fun and engaging manner, and so, FoodFun was dreamed.
While many initiatives are currently taking place to get kids moving and eating healthier school lunches, FoodFun is bringing nutrition into homes and classrooms. This is accomplished by teaching children, and their caregivers, how to identify foods, knowing which food groups they belong to, where they come from, and providing suggestions for creating wholesome meals.
While giving back to the community with its learning initiatives, FoodFun Inc. is also proud to donate 5% of proceeds to organizations committed to ridding our society of the current childhood obesity epidemic. All donation recipients are listed online.
This is but the beginning of the FoodFun brand. Numerous other games and activities are currently in development to add to the company’s repertoire of products to promote healthy eating and living.
About Childhood Obesity
In North America, obesity rates in children have almost tripled in the past 25 years. 26% of Canadian children (aged 2-17) and 17% of US children (aged 2-19) are obese. If the trend continues, in 20 years, 70% of 35-44 year olds in Canada will be overweight or obese. Childhood obesity can lead to a number of illnesses including Type 2 diabetes, heart disease and asthma.
About FoodFun
FoodFun (foodfun.org) seeks to reach children via family, school and social networks, teaching them the importance of healthy eating and living. FoodFun will help fill the void in today’s society and bring about change in the fight against childhood obesity by instilling the foundation for proper nutrition. FoodFun (foodfun.org) is based on the mantra that it’s OK for children to play with their food. We appeal to children by helping them create their own relationships with food and by teaching them that healthy foods are the most fun foods of all. Our initiatives are based on the FoodFun Pyramid, which focuses on learning objectives by age, and FoodFun’s brand pillars of health, simplicity, accessibility, education, fun and commitment. When combined, our pyramid and pillars guide us through everything we do.
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lcracower[.]foodfun.org 
