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The World Tourism Organization regularly publishes in five official languages: Arabic, English, French, Russian and Spanish, and occasionally in others, such as Italian, German and Portuguese. In total, the UNWTO translates well over two million words per year thanks to a mixture of in-house and freelance resources.
To professionally coordinate and manage their linguistic assets and foster an efficient use of translators’ time, the UNWTO has also been using the integrated computer-assisted translation tools STAR Transit and STAR Termstar since 2003. However, lately, recognising the growing importance of disseminating its key terminology on a global scale, the UNWTO started to look out for a viable and cost-effective solution to suit their needs. Blanca Peral, Chief of Translation, adduces several arguments for choosing STAR WebTerm: “STAR WebTerm will provide the UNWTO with the ability to post our standard-setting terminology lists on the Internet on a real-time basis. Translators, interpreters, copywriters, professors or anyone else interested in tourism terminology across the globe will be able to consult our terminology bank online. Furthermore, the ability to easily personalise the browser layout and the excellent experience with STAR Transit and STAR Termstar, and very especially the outstanding after-sales service provided by STAR Servicios Lingüísticos, proved to be a major factor in our decision”.
WebTerm is STAR’s solution for managing and disseminating terminology among distributed teams. It provides employees and terminology experts of multinational corporations or organizations with easy, internal and cross-organizational access to terminology using a standard Web browser. Search options and filter functions make retrieval and editing fast and efficient. By allowing to easily publish glossaries and guides to employees and freelancers across the Internet, WebTerm eliminates errors and inconsistencies in global communications. It helps in the brand management, provides consistent language in multinational communications and promotes regulatory compliance. It also makes standardizing, explaining, and visualizing terms in many languages much easier.
About the World Tourism Organisation (UNWTO)
With its headquarters in Madrid, Spain, the World Tourism Organization plays a key role in promoting the development of responsible, sustainable and universally accessible tourism, with the aim of contributing to economic development, international understanding, peace, prosperity and universal respect for, and observance of, human rights and fundamental freedoms. In pursuing this aim, the Organization pays particular attention to the interests of developing countries in the field of tourism.
The UNWTO plays a catalytic role in promoting technology transfers and international cooperation, in stimulating and developing public-private sector partnerships and in encouraging the implementation of the Global Code of Ethics for Tourism, with a view to ensuring that Member countries, tourist destinations and businesses maximize the positive economic, social and cultural effects of tourism and fully reap its benefits, while minimizing its negative social and environmental impacts.
In 2006, the UNWTO's membership is comprised of 150 countries, seven territories and more than 300 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities.
About STAR Servicios Lingüísticos
STAR Servicios Lingüísticos (star-spain.com) was established in 1999 in Barcelona, Spain, as part of the STAR group, one of the three most important organizations in the world in the fields of translation services and linguistic technology. This group, which was founded in Switzerland in 1984, has 36 offices in 28 countries, and employs over 850 people. Since its inception, the Spanish office has grown year after year. The list of clients include prestigious names such as Airbus, BMW, BSH, Bulgari, Cartier, Leica, Roche, Toshiba, Toyota and Xerox. The key behind the success of the Spanish branch lies in the ability to provide clients with a high quality and cost-effective solution to global communication.
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