NewswireToday - /newswire/ -
Milano, Italy, 2010/11/12 - ItalyItalia will partake in the 2010 BTO event - Buy Tourism Online 2010, which takes place on the 18 and 19 November and the Leopolda Station in Florence.
BTO now takes place for its third year and has become a noteworthy event for online tourist in Italy; in 2009 over 200 tourism companies and avant-garde technology providers took part in the event. The 2-day event, with over 3000 participants last year, features conventions, training and workshops.
An ItalyItalia (italyitalia.com) desk will be present at BTO where travel agencies and hotels will be able to meet members of staff and receive information and material on the activities of the innovative travel portal dedicated to quality holidays in Italy.
ItalyItalia, always attentive in keeping up-to-date in the ICT sector with the aim of rendering its online booking system even more user-friendly and secure, will also partake as a buyer in the MarketPlace at BTO, an area reserved for workshops and meetings with questions (for tourism operators) and offers (for technology providers)
Created in 2008, BTO – Buy Tourism Online, along with educational and informative events, offers to tourism industry operators the opportunity to meet the suppliers of the new technologies that are rapidly and radically transforming tourism industry. An increasing number of people choose to buy tourist products online and BTO – Buy Tourism Online aims at becoming a benchmark where tourism trade operators can find:
• Formative information on new technologies and their positive influence on their activity;
• Market scenario analysis and analysis of the impact of new technologies;
• Presentation of successful ideas and best practice examples that can be used as sources of inspiration;
• Proposals from important consultancies and technology suppliers as an added value for the tourism industry.
BTO’s innovative structure combines conferences and congresses on relevant themes with formative sessions on more specific subjects, to which participants register according to their specific interests, and with a Market Place, where demand and supply can meet.
BTO – Buy Tourism Online 2008, the first edition of this event catering to a selected target of high-profile tourist operators, was a success. A high-level audience attended the second edition in November 2009 as well.