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NewswireTODAY - /newswire/ -
San Francisco, CA, United States, 2010/11/05 - MarketTools Presents "Beyond Customer Support: Transform Your Company Into A Customer-centric Organization" Webinar, November 10.
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Barry Mainz of Wind River Systems and Jodi Koskella of MarketTools Discuss How to Use a Voice of the Customer Program to Drive Organizational Change That Improves Customer Satisfaction and Loyalty
What: Webinar on Beyond Customer Support: Using a Voice of the Customer (VOC) Program to Transform Your Company into a Customer-Centric Organization, presented by MarketTools, Inc., the leading provider of software and services for enterprise feedback management (EFM) and market research.
When: Wednesday, November 10, 2010 at 2:00 PM EDT / 11:00 AM PDT
Where: Register at bit.ly/daU9BB
Featuring:
Barry Mainz, Chief Operating Officer, Wind River Systems, Presenter
Jodi Koskella, Product Marketing Manager, MarketTools, Inc., Presenter
Juliana Kenny, Web Editor, TMCnet, Moderator
Topics Covered: Find out how Wind River Systems, a wholly owned subsidiary of Intel Corporation (NASDAQ: INTC) and a world leader in embedded and mobile software, has used learnings from its Voice of the Customer (VOC) program to significantly improve customer satisfaction, build loyalty, and become a more customer-centric organization. You will learn how to:
• Understand the difference between customer satisfaction and true loyalty, and why it matters;
• Get buy-in from executives to drive organizational change focusing on the customer;
• Make customer support a competitive differentiator;
• Get the most from your VOC program by using an enterprise feedback management (EFM) solution.
Additional
Resources: Follow MarketTools on Twitter
Read the MarketTools CustomerSat Team’s Blog
Find MarketTools on Facebook
More MarketTools News
About MarketTools, Inc.
MarketTools (markettools.com) is the leading provider of software and services for enterprise feedback management (EFM) and market research. The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools' premier portfolio of technology-based insight brands includes CustomerSat™, MarketTools.com™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London.
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greg.marek[.]markettools.com 
