NewswireTODAY - /newswire/ - Indianapolis, IN, United States, 2010/11/05 - The Marion County Commission on Youth (MCCOY), announced that it has chosen MillerPierce as its strategic marketing and public relations partner.

MillerPierce will work in conjunction with MCCOY’s internal team to develop the MCCOY brand and specifically bring awareness to the “I Care” Initiative, a partnership between MCCOY, Emmis Communications and State Farm Insurance to increase Marion County’s high school graduation rates.

The “I Care” Initiative aims to address the staggering drop-out rate in Marion County. The goal of the public awareness campaign is to connect community members and businesses with opportunities to become involved in the drop-out prevention effort, through mentoring, donating and advocating on behalf of youth and students. In Marion County, only 73.8 percent of students graduate from high school, giving it the second highest drop-out rate in the country.

“We chose MillerPierce because of the agency’s experience in helping Indianapolis children’s-related organizations meet their goals,” said Stephanie Freeman, communications director for MCCOY. “Their strategic partnership and understanding of our community’s most vital needs will be instrumental in collaborating to help students succeed in school and in life.”

“Getting involved with MCCOY and the 'I Care' campaign was a natural fit for MillerPierce,” said Debbie Miller Pierce, president of MillerPierce. “A very important part of our corporate culture is involvement and service to our community.”

Most recently, MillerPierce provided consulting and research services to the Children’s Bureau of Indiana to help steer its fundraising efforts.

A launch party will be held for the "I Care" Initiative on November. 18th. Learn more at rsvpbook.com/.

About Marion County Commission on Youth

MCCOY (Marion County Commission on Youth) is the youth services intermediary for central Indiana whose mission is to champion the positive development of youth through leadership on key issues and support of the youth worker community. MCCOY’s vision is that every young person in central Indiana has opportunities to thrive, learn, engage and contribute. mccoyouth.org/.

About MillerPierce

MillerPierce (millerpierce.com) is defining what a full-service marketing agency means to business by bringing the best of the consulting and advertising worlds together into an agency that can develop a strategy, execute the right tactics and measure results. MillerPierce offers a full range of in-house services to assist clients in accomplishing their goals in this ever-changing business world.

Agency / Source: MillerPierce

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